Online Resources.

See Useful Web Sites for a brief list of some web sites relevant to this class. I've tried to group them into useful categories. You will certainly have more finds to include here as the class moves on. I will welcome your additions.

Books and Articles.

Please see Bibliography for Marketing for a list of books of potential usefulness as supplement to your text and other assigned readings. Note: this list was created for the marketing class I teach at UNC so the call number refer to those used by the UNC library (Davis).

It would be good if I found time to incorporate all these reading lists into one good master list. Well, let's hope that time arrives. In the meantime, here's another good book recommended by Andrea Telli:

Alire, Camila. Serving Latin Communities; a How-to-Do-It Manual for Librarians. Neal-Shuman, 1998.

Reserve List.

Please see Reserve Readings for Fall 1998 for a list of potentially useful articles. I will update the list if I have time and will check with about your need for reserve readings.

Please email daniel@ils.unc.edu if you have a suggestion or correction. Thanks.

Rev. 6/2/2000.