SCHEDULE |
COURSE DESCRIPTION | SYLLABUS | ASSIGNMENTS | RESOURCES | NEWS & NOTES |
June 13-14 ... June 20 ... June 27 ... July 4 ... July 11 ... July 18 ... July 25 ... Aug. 1 ... Aug. 3 ... WHAT'S NEW ? ? |
To help you keep track of our synchronous sessions and the due dates of your various assignments, a chronological schedule is provided below.
NOTE: Five audio sessions are scheduled and your attendance is
highly desired at each one. If you must miss one, you are responsible
for material
covered in it. Most of the content will be available
on web
site slides. However, you will want to pair up with someone in the
class who can provide more specific information about what
happened. Because we have few audio sessions for this class, it will be
important for each of you to post to the webboard frequently.
If you have any comments or questions on any aspect of the
syllabus, please contact Evelyn
Daniel
Revised 6/2/2000.
Date(s)
Event
June 13-14
On-campus workshop
schedule. As a
heads-up, we will go over the first five chapters of the textbook plus
some other material. (Come prepared to work!)
Class will be held from 9-4 in Room 110, Speech & Hearing
(adjacent to LIS Bldg). Bagels and coffee will be available from 8-9
on ground floor of LIS Building.
June 20
Tues 4-6 CST Recap. Relationship Marketing (Chapter 6) and
Recovering from Service Failures (chapter 7). Part 3 intro. Overview of
Gap 2.
June 27
Tues 4:30-6:30 CST
Note time change!
Recap. Service Design (Chapter
8); Service Standards (chapter 9) and Servicescape (Chapter
10). Part 4 intro. Overview of Gap 3.
July 4
No online session. Please read Chapters
11-14 in preparation for July 11 online session.
July 11
Tues 4:30-6:30 CDT
How to Deliver Service to Customer Expectations. Employee roles
(Chapter 11). Customer Roles (Chapter 12). Intermediary Roles
(Chapter 13). Managing Demand and Capacity (chapter 14). Part 5
intro. Overview of Gap 4.
July 18
No online session.
Please read Part 5 chapters 15 and 16.
July 25
Tues 4:30-6:30 CDT
Managing the Service
Process. Integrated Communication and Promotion Plans (chapter
15). Pricing Services and Tracking Marketing Costs (Chapter 16).
Aug. 1
Tues 4:30-6:30 CDT
Part 6 overview. Financial and
Economic Effects of Service (Chapter 17). Review of the Gap
Model (Chapter 18).
Aug. 3
Final date for all assignments to be posted to the
webboard either directly or by URL.