If you are registered for this course, please go to Student Information Form, fill it out and submit it.

Objectives of the Course

On conclusion of this course, you should be able to:

Apply the key marketing concepts to libraries and other information service organizations Evaluate the marketing literature as it pertains to the LIS field Create a marketing plan for a library or other information organization of your choice Think in marketing terms about all aspects of an organization Demonstrate good collaborative skills in working with classmates and instructor to make the course an effective and efficient learning environment

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Textbook and Other Readings

The required textbook is:

Zeithaml, Valarie A. and Mary Jo Bitner. Services Marketing; Integrating Customer Focus Across the Firm. 2nd ed. Boston: Irwin McGraw-Hill, 2000.

In addition, you will want to explore the LIS literature in marketing and compare the business marketing approach of the text with the nonprofit or internal orientation of libraries and other information service organizations. Please become familiar with the general marketing books, journals and websites. The resources page of this class provides some useful items. You can find others as well.

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Conduct of the Class

I will post some "Getting Ready" guidelines linked to the schedule for each class session. The class will be a combination of lecture and discussion. You will want to participate actively in class discussions by asking and responding to questions and by offering your observations and ideas. Participation in class is important; it can be accomplished in several ways, e.g., responding with keyboarded comments, questions, information during the interactive class sessions, entering comments on the discussion board, participating in team work, making suggestions for class conduct directly to me.

Class policies that you should be aware of:

• All assignment deadlines will be posted in advance. In the event a deadline adjustment is announced during a class session, you are responsible for knowing about it (It's useful to have a class buddy).

• All assignments are to be posted to our website and available to other members of the class for comment. An open atmosphere in which members of the class comment in helpful ways on each other's work is encouraged.

• Assistance to one another is encouraged. If you work as a team, all members of the team will receive the same grade unless there is overwhelming evidence to the contrary.

• Attendance at every interactive class session is expected. If you have an unavoidable absence, please let me know ahead of time, if possible.

• Asssigned chapters of the text and other readings are to be completed prior to scheduled interactive sessions.

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Graded Activities

You may take this course for either 1/2 or 1 unit. Most of the assignments may be done as a team or individually; if done as a team, both students will receive the same grade unless there is overwhelming evidence why it should be otherwise. Please see Assignments for more detail about the assignments and when each piece is due.

Grading will be based on the following weights:

Assignments Class Participation/Discussion Board Marketing Book and/or Journal Review Market Audit of an Organization Four (1cr) or Two (1/2cr) Short Exercises Critique of Org. Paper

1 Unit 20% 10% 10% 40% 20%

1/2 Unit 20% 10% 10% 40% 20%

As you see, the weighting of the assignments is the same but the amount of work is significantly less for 1/2 credit (although it's a bit more than half).

Revised 5/31/2000.