BIBLIOGRAPHY
Spring 2000

Books

Aldrich, Douglas F. Mastering the digital marketplace: Practical strategies for competitiveness in the new economy. New York: Wiley, 1999.

Allen, Cliff, Deborah Kania, Beth Yaeckel. Internet world guide to one-to-one Web marketing. New York: Wiley, 1998. HF5415.1265 .A418 1998.

Andreasen, Alan R. Marketing social change, Changing behavior to promote health, social development, and the environment. San Francisco, Jossey-Bass, 1995. HN18 .A629 1995

Baker, Sharon L. The Responsive Public Library Collection; How to Develop and Market It. Englewood, CO: Libraries Unlimited, 1993. SILS Z 716.4 .B25 1993.

Barksdale, Hiram C., Jr. and Jac L. Goldstucker. Marketing information : a professional reference guide. Atlanta, Ga.: Georgia State University Business Press, 1995. David Ref. HF5415.124 .M375 1995.

Beckwith, Harry. Selling the invisible: a field guide to modern marketing. New York: Warner Books, 1997. HD9980.5 .B425 1997

Bishop, Bill. Strategic marketing for the digital age. Lincolnwood, Chicago, Il: American Marketing Association, NTC Business Books, 1998. HF5415.1265 .B57 1998

Bosworth, Timothy W. Community health needs assessment : the healthcare professional's guide to evaluating the needs in your defined market. Chicago: Irwin Professional Pub. : HFMA, 1996. HSL 5th floor. WA 546 AA1 B747c 1996

Coote, Helen. How to Market Your Library Service Effectively. SILS. Z716.3 .C658 1994. Aslib short pamphlet. Has a couple of nice case studies.

Cusack, Michael. Online customer care; Applying today's technology to achieve world-class customer interaction. Milwaukee, WI: ASQ Quality Press, 1998. HF5415.5 .C83 1998.

DiRenzo, Thomas. Developing New Markets for Information Products. HD 9999 .I492 D57 1993

Fahey, Mary Jo. Web advertising and marketing by design. Redmond, Wash. : Microsoft Press, 1998. HF6146.I58 F34 1998

Field, Selma G. & Edwin M. Publicity Manual for Libraries; A Comprehensive Professional Guide to Communications ... A Book that No Library Should be Without. Monticello, NY: Knowledge Network Press. SILS Z716.3 .F54 1993. TOC: PR, Select Media, Press Release Format, writing a news story, photographs, radio, video clips, annual reports, brochures & newsletters, samples.

Field, Christopher, ed. New strategies for marketing information technology. London, Chapman & Hall, 1996. HF5415.124 .N47 1996

Figallo, Cliff. Hosting Web communities; Building relationships, increasing customer loyalty, and maintaining a competitive edge. NY: Wiley, 1998. HF5415.1265 .F55 1998

Fine, Seymour H. Social marketing; Promoting the causes of public and nonprofit agencies. Boston : Allyn and Bacon, 1990. HF5415.122 .F56 1990

Friedman, Lee A. and David H. Rothman. Zero defect marketing: the secrets of selling high tech services. Homewood, Ill. : Dow Jones-Irwin, 1988. HC79.H53 F75 1988

Gabbott, Mark and Gillian Hogg. Consumers and services. Chichester, NY: Wiley, 1998. HF5415.5 .G33 1998

Glitz, Beryl. Focus Groups for Libraries and Librarians. New York: Forbes, 1998. Z 678.88 .G55 1998. Publication of the Medical Library Association. Basic intro and guide to using focus group interviewing in a library or other info service organization.

Goldberg, Marvin E., Martin Fishbein, and Susan E. Middlestadt, eds. Social marketing; theoretical and practical perspectives. Mahwah, NJ : Lawrence Erlbaum Associates, 1997. HF5415.122 .S637 1997

Hall, Ricard B. Winning Library Referenda Campaigns; A How-To-Do-It Manual. NY: Neal, Schuman., 1995. SILS Z716.3 .H26 1995

Hanson, Ward A. Principles of internet marketing. Cincinnati, Ohio: South-Western College Pub., 2000. HF5415.1265 .H36 2000

Janal, Daniel S. Online marketing handbook; How to promote, advertise, and sell your products and services on the Internet. New York: J. Wiley, 1998. HF5415.1265 .J36 1998

Karp, Rashelle S. Part-Time Public Relations with Full-Time Results: A PR Primer for Libraries. Chicago: ALA, 1995 SILS Z716.3 .P36 1995. News releases, public service announcements, exhibits, library publivations, special events, desktop publishing and importance of image.

Kurtz, David L. and Kenneth E. Clow. Services marketing. New York, Wiley, 1998. HD9980.5 .K87 1998

Lucenko, Kristina. The power of marketing innovation. NY: Conference Board, 1999. Davis Folio HF5415 .L834 1999

McDonald, William J. Cases in strategic marketing management : an integrated approach. Upper Saddle River, N.J. : Prentice Hall, 1998. HF5415.13 .M369195 1998

McKone, Dermot. Measuring Your Media Profile. Hampshire, England: Gower, 1995. P91 .M374 1995.

The new direct marketing; How to implement a profit-driven database marketing strategy, David Shepard Associates, New York: McGraw-Hill, 1999. HF5415.126 .N48 1999

Norton, Bob and Cathy Smith. Understanding business on the Internet. Hauppauge, N.Y : Barron's, 1997. HF6146. I58 N67 1997 SILS has 1996 edition.

Rapp, Stan and Thomas L. Collins. Send 'em one white sock : and 66 other outrageously simple (yet proven) ideas for building your business or brand. NY: McGraw-Hill, 1998. HF5415 .R3257 1998

Reedy, Joel, Shauna Schullo, and Kenneth Zimmerman. Electronic marketing; Integrating electronic resources into the marketing process. Fort Worth, TX, Harcourt Brace, 1999. HF5415.1265 .R44 1999

Sellers, Don. Getting hits; The definitive guide to promoting your Web site. Berkeley, CA : Peachpit Press, 1997. SILS HF5415.1265 .S45 1997

Siegel, Michael and Lynne Doner. Marketing public health : strategies to promote social change. Gaithersburg, Md.: Aspen Publishers, 1998. HSL WA 590 S5713m 1998

Sterne, Jim. World Wide Web marketing; Integrating the Web into your marketing strategy. New York : Wiley, 1999. 2nd ed. HF5415.1265 .S742 1999 Strock, O. J. Engineering for profit : successful marketing of high-tech products and systems. Boca Raton, FL : CRC Press, 1994. HC79.H53 S77 1994

Strouse, Karen G. Marketing Telecommunications Services; New Approaches for a Changing Environment. Boston, Artech House, 1999. HE 7775 .S796 1999.

Swartz, Teresa A. and Dawn Iacobucci, eds. Handbook of services marketing and management. Thousand Oaks CA: Sage, 2000. HD9980.5 .H36 2000

Swenson, Chester A. Selling to a Segmented Market; The Lifestyle Approach. NY: Quorum Books. HF 5415.127 .C68 1990.

Testerman, Joshua O. and other. Web advertising and marketing. Rocklin, CA: Prima Pub., 1998. HF6146.I58 T47 1998

Viardot, Eric. Successful marketing strategy for high-tech firms. Boston, Mass. : Artech House, 1998. 2nd ed. HC79.H53 V5 1998

Walters, Suzanne. Marketing: A How to do it Manual for Librarians. Neal Schumann, 1992. SILS Z716.3 .W24 1992.

Walters, Suzanne. Customer Service: A how to do it Manual for Librarians. Neal Schumann, 1994. SILS Z 711 .W275 1994.

Weingand, Darlene E. Customer service excellence; a concise guide for librarians. Chicago : American Library Association, 1997. Z711 .W434 1997.

Weingand, Darlene E. Marketing/planning library and information services. Englewood, Colo.: Libraries Unlimited, 1999. Z716.3 .W44 1999

Weinreich, Nedra Kline. Hands-on social marketing; a step-by-step guide. Thousand Oaks, CA, Sage, 1999. HF5414 .W44 1999

Wilson, David N. Marketing environmental services. Rockville, Md.: Government Institute, Inc., 1994. HD9718.A2 W55 1994

Wolfe, Lisa A. Library Public Relations, Promotions, and Commuinications. Neal Schumann, 1997. SILS Z716.3 .L158 1997. Intro to basic comm concepts, step by step process to develop a PR plan.