School of Information and Library Science
University of North Carolina at Chapel Hill


INLS 237 - Spring 1999 - 9:30 - 10:45 am Mondays and Wednesdays

Course Description

Application of marketing theory to libraries and other information settings. Includes consumer behavior, market research, segmentation, targeting and position, public relations, product design, and sales promotion.

Consider this course!

If you decide to enroll ...

Send a note to Evelyn!

Evelyn Daniel
Room 216, Manning (overlooking main campus)
Office Hours: 11-12, Mondays and Wednesdays

Site created 1/6/2000.