School of Information and Library Science
University of North Carolina at Chapel Hill

MARKETING INFORMATION SERVICES

INLS 237 - Spring 1999 - 9:30 - 10:45 am Mondays and Wednesdays


What's New?

Syllabus

Schedule
Resources
Discussion
Board
Evelyn's
Notes

Tentative Assignment List

Overview
Paper
...
Project
Part I
...
Project
Part II
...
Project
Presentation
...
Class-led
Exercise
...
Resource
Analysis

The overview paper is a preliminary piece and ungraded. It should be done individually. We'll use it as an exercise and to give me a chance to see what your first thinking is on topics we will cover in the class. Just because it's ungraded, please don't think it's unimportant.

The two project assignments plus presentation can be done individually or in a two-person team. The class-led exercise can be done individually, by a team for a group (3 or more people). For team and group assignments, each person will receive the same grade, unless I have overwhelming evidence that it should be otherwise.

Details on the assignments are or will be provided separately. The table below summarizes the deliverables and an approproximate date when each assignment will be due. The tentative grade weight is also provided -- note it doesn't add to 100% because there will be a grade for class participation (basically good citizenship in the class) that will count for 20%. Please bear in mind that the assignments and dates are tentative until we have an opportunity to discuss them and/or other possibilities. I want to tailor the class to your interests and needs as best I can.

 

Asn #

Assignment

Grade Weight

Deliverable(s)

Due Dates

1

Overview Paper

Ungraded

Short paper assessing marketing efforts of an LIS organization you're familiar with

Jan. 19

2

Project - Part I - Description of an Organization in Marketing Terms

15%

Written document.

Feb. 23

3

Marketing Project - Part II -- Going beyond application to critical thinking and innovation

25%

Written document.

May 8

4

Project Web Poster - Highlights of project to share with class

10%

Web Pages and Presentation
Possible dates: Apr. 19, 24, 26 or May 1

TBA

 

5

Group-Led Class Exercise

15%

Directing class in activity.

Between Mar. 20 and Apr. 24.

6

Resource analysis -- Review of one book, one journal, and one web site

15%

Paper -- can be submitted separately (3 mini-reviews).

by Apr. 18

Page revised Mar. 28, 2000.