The required textbook is:

Philip Kotler and Alan Andreasen (1996). Strategic Marketing for Nonprofit Organizations. 5th ed. Englewood Cliffs, NJ: Prentice Hall.

We will follow the general outline of the textbook, although sometimes in a different order (see the schedule). Plan about two hours of outside reading for each class period -- usually a chapter of text and another article of your choice from either the reserve reading list, the general marketing literature, relevant web sites, or from other items that you come across that relate to the topic we will be discussing. Some print journals you may want to examine are:

• Journal of Advertising Research
• Journal of Marketing
• Journal of the Academy of Marketing Science
• Marketing Library Service: MLS
• Marketing Research
• Research in Marketing
• Sales and Marketing Management

A list of useful web sites is being prepared for the class. As you find new and interesting material on the web, please post the URL on the discussion board and I will add it to the page.

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Conduct of the Class

I will post some "Getting Ready" guidelines linked to the schedule for each class session. The class will be a combination of lecture and discussion and I know that you will want to participate actively in class discussions by asking and responding to questions and by offering your observations and ideas. Participation in class is important but it can be accomplished in several ways in addition to speaking out in class, e.g., entering comments on the discussion board, participating in small group work, making suggestions for class conduct directly to me.

Class policies that you should be aware of:

• All assignment deadlines will be posted in advance. In the event a deadline adjustment is announced in class, you are responsible for knowing about it.

• Assistance to one another is encouraged in the class. If you work as a team, all members of the team will receive the same grade unless there is overwhelming evidence to the contrary.

• We observe the University Honor Code, of course.

• Attendance at every class is expected. If you have an unavoidable absence, please let me know ahead of time, if possible.

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Graded Activities

Unless we decide to follow a different procedure (based on preferences you are invited to provide at the beginning of the class), the weights for assignments are as follows:

Marketing Project Part I  - 15% Part II - 25% Poster Presentation - 10%	50%
Group-Led Class Exercise	15%
Reflections on Outside Readings	15%
Class Participation	20%

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Evelyn Daniel, Instructor
Rev. Jan. 4, 2000.