| School of Information
and
Library Science University of North Carolina at Chapel Hill |
| School of Information
and
Library Science University of North Carolina at Chapel Hill |
MARKETING INFORMATION SERVICES
Board |
Notes |
| January ... February ... March ... April ... May |
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| No class. Complete first ungraded assignment. Fill out Student Information Form and Course Preference form. | ||
| 1. January 19 | Introductions. Review preliminary plans. |
First assignment due. Course preferences due. |
| 2. January 24 | Non-Profit and Public Marketing Discussion of Resources |
Chapter 1 of text. |
| 3. January 26 | No class. Unexpected storm. Customer-Oriented Marketing | Chapter 2 of text. |
| 4. January 31 | Customer-Oriented Marketing | Chapter 2 (again). |
| 5. February 2 | Strategic Marketing | Chapter 3 of text. Top of page |
| 6. February 7 | Market Segmentation Speaker: Scott Brown |
Chapter 5 of text. |
| 7. February 9 | Consumer Behavior | Chapter 4 of text. |
| 8. February 14 | Market Research and Competitive
Intelligence Speaker: John Macmullen |
Chapter 7 of text. |
| 9. February 16 | Career Fair Market Positioning |
Chapter 6 of text. |
| 10. February 21 | Case Study | Amazon, Microsoft, Internet Public Library |
| 11. February 23 | The Marketing Mix;
Measuring Demand Guest Speaker: Kristen Roland, EPA |
Chapter 12 of text. |
| 12. February 28 | Determining the "Offer" | Chapter 13 of text. |
| 13. March 1 | Social Marketing Marketing Self-Help |
chapter 14 of textTop of
page |
| 14. March 6 | Working with the Private
Sector Partnerships |
Chapter 10 of text. |
| 15. March 8 | Case Analysis (Tentative) | |
| Spring Break! Enjoy! |
16. March 20 | Product/Service Life Cycle Developing New Offerings |
Chapter 15 of text. | 17. March 22 | Pricing -- Based on Cost, Demand, or Competition | Chapter 16 of text. |
| 18. March 27 | Marketing Channels Time and Place Utilities |
Chapter 17 of text. Group C Leading Class |
| 19. March 29 | Promotion I Messages and Feedback Changing Attitudes and Behaviors |
Chapter 18 of text. Group A Leading Class. |
| 20. April 3 | Promotion II Advertising and Direct Mail |
Chapter 19 of text. Group B Leading Class. Top of page |
No class today. Catch-up time. |
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| 21. April 10 | Case Study: Xerox: Book-in-Time | Read the case
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| 22. April 12 | Promotion III Public Realtions |
Chapter 20 |
| 23. April 17 | Speaker: David MacDonald, Director of Communications, SILS | |
| 24. April 19 | Promotion IV: Direct Sales and Personal Influence | Chapter 21. |
| 25. April 24 | Evaluating the Marketing Effort Presentations |
Chapter 22 Claire & Gerry |
| 26. April 26 | Review Time Fund-Raising or Volunteers Presentations |
KT and Peter Jay and Autumn Pavla Top of page |
| 27. May 1 | Looking Forward - Looking
Back Presentations |
Jenny Simpson Rebecca and Paul |
| 28. May 3 | Last class Class Evaluation |
If you have questions or suggestions, please
contact
Evelyn Daniel
