RESERVE READINGS
FALL 1998
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Call Number |
Author/Title |
Copies |
Notes |
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BOOKS |
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SILS CD971 .A3 1994 |
Finch, Elsie Freeman. Advocating Archives; An Introduction to Public Relations for Archivists. Screcrow, 1994. |
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Marketing from one particular venue with emphasis on PR |
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SILS Z716.3 .H26 1995 |
Hall, Richard B. Winning Library Referenda Campaigns; A How-To-Do-It Manual. NY: Neal, Schuman. 1995. |
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Oct. 28 - Social Marketing and Nov. 25 - PR |
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HF 5415 .H395 1997 |
Herron, Douglas B. Marketing Nonprofit Programs and Services; Proven and Practical Strategies to Get More Customers, Members, and Donors. Jossey-Bass, 1997. |
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An alternate text -- covers same basic material -- slightly different slant. |
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HF 5415 .K6312 1996 |
Kotler, Philip and Alan Andreasen. Strategic Marketing for NonProfit Organizations. 5th ed. Prentice Hall, 1996. |
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TEXT -- Note: A copy of 4th ed. placed on reserve in addition. |
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SILS Z716.3 .P36 1995 |
Karp, Rashelle S. Part-Time Public Relations with Full-Time Results: A PR Primer for Libraries. Chicago: ALA, 1995 |
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Sept. 21 on image & Nov. 25 - PR |
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SILS Z675 .A2 M37 1997 |
Marketing Matters; An SLA Information Kit. Special Libraries Assn., 1997. |
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Reprints on planning, promoting, positioning, PR, etc. |
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HF 5415 .M3825 1995 |
McLeish, Barry J. Successful Marketing Strategies for Nonprofit Organizations. Wiley, 1995. |
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A supplementary text -- covers same material. |
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SILS Z716.3 .W24 1992. |
Walters, Suzanne. Marketing: A How to do it Manual for Librarians. Neal Schumann, 1992. |
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Aug. 31 - Application to Libraries and passim. |
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SILS Z 711 .W275 1994. |
Walters, Suzanne. Customer Service: A How to do it Manual for Librarians. Neal Schumann, 1994. |
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Aug. 26 and passim. |
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SILS Z711 .W434 1997 |
Weingand, Darlene E. Customer Service Excellence; A Concise Guide for Librarians. ALA, 1997. |
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Aug. 26 and passim. |
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SILS Z716.3 .L158 1997 |
Wolfe, Lisa A. Library Public Relations, Promotions, and Commuinications. Neal Schumann, 1997. |
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Nov. 25 - PR |
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PAM BOX |
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"Are You Marketing Your Training Department Internally?" Training 32 (Mar 1995) 2-3. |
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Sept. 14 - Comm Strategies |
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Arnold, Stephen E., "Joining Forces: Unlikely Bedfellows and Shotgun Marriages," Searcher, 6 (Feb 1998) 12, 14, 16-18. |
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Oct. 12 - Private Sector |
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Bales, Susan Nall, "Technology and Tradition: The Future's in the Balance," American Libraries 29 (Jun/Jul 1998) 82-86. |
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Oct. 28 - Social Marketing -- Benton Foundation Report |
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Basch, Reva, "Proactive Marketing: Helping Technologies Emerge," Searcher 5 (Apr 97) 50--51. |
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Sept. 21 - Positioning |
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Bowers, Richard A., "The Marketer's Bookshelf," CD-ROM Professional, 8 (Mar 1995) 122-132. |
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Oct. 26 -- Products and Services |
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Brown, Suzan A., "Marketing the Corporate Information Center for Success," Online 21 (Jul/Aug 1997) 74-79. |
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Sept. 16 - Segmenting |
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Bushing, Mary C., "The Library's Product and Excellence," Library Trends 43 (Winter 1995) 384-400. |
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Oct. 26 - Product & Services |
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Cihak, Herb, "Marketing CB-ROM and Other Electronic Library Services," Computers in Libraries 17 (Jun 1997) 73-76. |
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Oct. 26 - Products and Services |
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Cram, Jennifer, "Benefitting the Bottom Line," The Australian Library Journal 45 (Nov 1996) 300-307. |
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Nov. 11 - Perceived Costs |
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Cram, Laura, "The Marketing Audit: Baseline for Action," Library Trends 43 (Winter 1995) 326-348. |
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Sept. 2 - SWOT and PEST (STEP) analyses |
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Ekhaml, Leticia, "Tell It to the Public!" School Library Media Activities Monthly 14 (Oct 1997) 28-29. |
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Oct. 28 - Social Marketing (photo-journalism) |
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Elleman, Barbara, "To Market to Market: A Look at Children's Book Publishing," School Library Journal 44 (Apr 1998) 44-45. |
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Sept. 30 |
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Gorchels, Linda M., "Trends in Marketing Services," Library Trends 43 (Winter 1995) 494-509. |
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Nov. 2 - Service Marketing |
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Grunig, Larissa A., "Using Focus Group Research in Public Relations," Public Relations Review 16 (Summer 1990) 36-49. |
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Nov. 25 - PR |
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Hamon, Peter G., "Marketing and the Political Environment," Library Trends 43 (Winter 1995) 431-439. |
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Oct. 5 - Fund-Raising |
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Holt, Glen E., "On Becoming Essential: An Aenda for Quality in Twenty-First Century Public Libraries," Library Trends 44(Winter 1996) 545-571. |
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Sept. 9 - Strategic Planning |
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Johnson, Diane Tobin, "Focus on the Library Customer: Revelation, Revolution, or Redundancy? Library Trends 43 (Winter 1995) 318-325. |
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Sept. 16 - Segmentation |
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Kniffel, Leonard, "Corporate Sponsorship: The New Direction in Fundraising," American Libraries 26 (Nov 1993) 1023-1026. |
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Oct. 12 - Private Sector |
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Lenzini, Rebecca, "Surviving Victory," The Australian Library Journal, 46 (Feb 1997) 40-51 |
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Sept. 21 - Positioning --"spin" |
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Lettis, Lucy, "Oscar, Felix, and the Whole Corporate Advertising Thing," Information Outlook 1 (Mar 1997) 10-12, 46. |
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Nov. 23 - Advertising |
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Makulowich, John, "New Buzz Phrase May Affect Businesses; The Term 'Individually Identifiable Information' Draws Federal Attention," Information Today 15 (Jan 1998) 10-11. |
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Sept. 16 - Segmenting the Market |
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McGreal, Rory, "TeleEducation NB: Developing a Provincial Learning Industry," T H E Journal 25 (Jan 1998) 47-49. |
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Oct. 26 - Products & Services |
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Mowshowitz, Abbe, "On the Market Value of Information Commodities. I. The Nature of Info and Info Commodities," JASIS 43 (8) April 1992 225-248. |
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Nov. 4 - New Products and Services |
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Mowshowitz, Abbe, "On the Market Value of Information Commodities. II: "Supply Price" and III: "Demand Price" JASIS 43 (Apr 1992) 233-241 and 242-248. |
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Nov. 11 - Costs |
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Nicholls, Paul, "Market Research Houses for the Electronic Media Industry," CB-Professional, 9 (Nov 1996) 115-121. |
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Sept. 28 - Market Research |
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Nichols, John V., "Using Future Trends to Inform Planning/Marketing," Library Trends 43 (Winter 1995) 349-366. |
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Sept. 9 - Planning |
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Olson, Christine A. & SS Moseman, "Overworked? Understaffed? Don't Stop Marketing!" Information Outlook 1 (Mar 1997) 20-23. |
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Nov. 30 - Personal Selling |
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Powers, Janet E., "Marketing in the Special Library Environment," Library Trends 43 (Winter 1995) 478-493. |
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Sept. 9 -- Planning Process -- Audit |
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Poynder, Richard, "It's the Brand, Stupid! Add Value and Build on Brand Name -- Lessons to Learn in Web Building," Information Today 14 (May 97) 14-17. |
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Oct. 26 - Products and Services |
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Raeder, Aggi, "Promoting Your Web Site," Searcher 5 (Jul/Aug 1997) 63-66. |
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Nov. 18 - Comm Strategies & Nov. 23 - Advertising |
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Smith, Duncan, "Practice as a Marketing Tool: Four Case Studies," Library Trends 43 (Winter 1995) 450-462. |
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Sept. 21 - Positioning |
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Tygett, Mary, VL Lawson and K. Weessies, "Using Undergraduate Marketing Studients in an Unobstrusive Reference Evaluation," RQ 36 (Winter 1996) 270-276. |
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Sept. 28 - Market Research |
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Walker, Becki, "Relationship Marketing: The Cornerstone of Distribution Planning," CD-ROM Professional, 8 (Jan 1995) 48-50. |
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Nov. 16 - Marketing Channels |
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Weingand, Darlene E., "Preparing for the New Millennium: The Case for Using Marketing Strategies," Library Trends 43 (Winter 1995) 295-317. |
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Aug. 24 - Intro and Sept. 9 - Planning |
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Weingand, Darlene E., "What Do Products/Services Cost? How do we Know? Library Trends 43 (Winter 1995) 401-408. |
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Nov. 11 -- Costs |
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White, Herbert S., "Marketing as a Tool for Destabilization," Library Journal (Feb. 15, 1997) 116-117. |
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Aug. 26 - Mind-Set |
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Wittkopf, Barbara, "Volunteer Day is Catching On -- One in Washington, One to Take Home," American Libraries 29 (Jun/Jul 1998) 102-104. |
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Oct. 7 - Volunteers |
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Zimmerman, Donald E. & ML Muraski, "Conducting Group Interviews," Chapter 8, pp. 103-117 in their The Elements of Information Gathering. Oryx Press, 1995. |
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Sept. 28 - Market Research |