Visual Design Principles

Universal Principles of Design

Read these to prepare for class discussion

  1. Universal principles of design
    The Principle of Five Hat Racks, 100
  1. Universal principles of design
    The Principle of Iconic Representation, 132
  2. a relevant article from the Nielsen Norman Group
    Serif vs. Sans-Serif Fonts for HD Screens
  3. Koshman, S. (2006). Visualization-based information retrieval on the Web. Library & Information Science Research, 28(2), 192-207.
    [PDF]

Optional readings which may come up in class discussions

Kahn, P., & Lenk, K. (1998). Principles of typography for user interface design. interactions, 5(6), 15-29.
[PDF]

Tractinsky, N., Cokhavi, A., Kirschenbaum, M., & Sharfi, T. (November 01, 2006). Evaluating the consistency of immediate aesthetic perceptions of web pages. International Journal of Human - Computer Studies, 64, 11, 1071-1083.
[PDF]

Useful, but not available online

Lester, P.M. (2006). Visual Communication: Images with Messages. Thomson Wadsworth.
[P93.5 .L47 2006]
Chapter 9, Graphic design
Chapter 10, Informational graphics

Williams, R. (1994). The Non-Designer's Design Book. Berkeley, CA: Peachpit Press.
[Z246 .W64 1994]
Chapters 1-6, Design principles, p13-71

Williams, R., & Tollett, J. (2000). The Non-Designer's Web Book. 2nd ed. Berkeley, CA: Peachpit Press.
[Z246 .W64 2004]
Chapter 6, Basic design principles for non-designers, p105-124
Chapter 7, Designing the interface and navigation, p125-144

Kahn, P., & Lenk, K. (2001). Mapping Web Sites. Crans-Prés-Cèligny, Switzerland: RotoVision.
[TK5105.888 .K33 2001 folio]

Maglio, P. P., & Matlock, T. (1999). The conceptual structure of information space.
In Munro, A. J., Höök, K., & Benyon, D. (eds.), Social Navigation of Information Space. London: Springer, 155-173.
[QA76.9.C66 S625 1999]

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