Another useful element in image usage and Web design is the consistent placement of a logo across pages. This practice helps users to maintain a sense of where they are, even when they may be browsing various pages. (Farkas and Farkas, 2000).

Rock City home page
Click to view the Rock City home page.

Rock City does a perfect job of logo usage on their site. No matter what page is loaded, the company logo appears clearly and consistently in the same location of every page. Differing photos across pages appear just below the logo in order to distinguish pages from each other.


© Copyright 2005 Jason Sokoloff