where will Big Data lead?
read to prepare yourselves for session 27
- read what data can do: The Definitive Story of How President Obama Mined Voter Data to Win A Second Term | MIT Technology Review
The Obama 2012 campaign used data analytics and the experimental method to assemble a winning coalition vote by vote. In doing so, it overturned the long dominance of TV advertising in U.S. politics and created something new in the world: a national campaign run like a local ward election, where the interests of individual voters were known and addressed.
- consider how well this worked
- could the other side have done as well?
- if yes, why didn't they?
- if no, why not?
- what does this portend for the future (in four years)?
- then read What data can't do by David Brooks
What is the balance between the two articles?
things we'll talk about
- Reagan Moore will introduce us to new ways to handle Big Data
- consider how these approaches might change how you think about data management
- what kind of job demands does this create? organizations now require someone to collect the data, store it, organize it, provide access to it, and present it.
- what kind of opportunities does this open up to you all, as information technology pre-professionals? what kind of opportunities does this open up to you all, as information science practitioners?
- what kinds of things should you be learning to prepare yourselves for this kind of career?
