readings for 06-12 October 2008
"marketing" in the public library
Nothing from the text this time, but do take a look at these thought-provoking sites
Thoughts on marketing the library in general
- Marketing the Library, by the Ohio Library Council
Public library training in six self-paced modules that cover the steps of the marketing process. Modules include resource links, promotion ideas, exercises, and quizzes. Create market plans.
- Marketing/ Advocacy, by the Maine State Library
Marketing, or the process of tailoring specific products or services to meet customer needs and wants, has long been important to business. It is increasingly important to public services providers in a world of both more competition for financial support and greater expectations on the part of service receivers.
- New York libraries and Barnes and Noble, Library Administrator's Digest, Jun 2003 by Whisler, Deborah, Miller, Richard
- What libraries can learn from bookstores: Applying bookstore design to public libraries. A presentation for the Public Library Section of the Kansas Library Association, September 11, 2003 by Chris Rippel, Central Kansas Library System, Great Bend, Kansas
- Public Library Marketing ToolKit (you'll need to scroll down the page) - some tools that might be useful
Blog thoughts on the bookstore model and how it relates to the library
- The Library Bookstore Model (General Thoughts)
- this big library called barnes & noble
- The Triumph of B&N over B.F.
- Public library marketing briefs
- Marketing Your Public Library
- The Bookstore Model
- the bookstore model - same title, different blog
You don't have to read them all, but do get the sense of what these bloggers are talking about. These are links to individual blog postings. If you find them interesting, you might look around the blog for other interesting postings.
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