Bookmark for this week
Setting the Context: Jan.10-Jan. 17
Identifying Opportunity: Jan.24-Jan.31
Dealing with Environmental Uncertainty: Feb.7-Feb.14
Demonstrating the Value of Information: Feb.21-28
Managing the Information Center or Information Business: Mar.7-Mar.28
Planning at the Enterprise Level: Apr.4-Apr.18
Poster Session and Wrap-Up: Apr.25-May 2Mar. 7 - FINANCIAL PLANNING AND BUDGETING MANAGING THE INFORMATION CENTER OR INFORMATION BUSINESS
Connection between Planning and Budgeting
Types of Budgets
Cost Accounting
Productivity Curves
Cost per UnitPart 2: Service Planning due. Discussion of service offerings.
Assigned Reading:
Suggested Readings:
- Case Study: Yahoo! Business on Internet Time!.
- Choo, Chun Wei, "Learning to be Intelligent," chapter 8, 197-231 in his Information Management for the Intelligent Organization. Information Today, 1998.
- Hussey, David and Per Jenster, "Attack, Defend or Collaborate?" chapter 2, pp. 21-40 in their Competitor Intelligence.. Wiley, 1999.
- McLean, Neil, "Challenges in the Information Services Market," The Australian Library Journal 46 (Feburary 1997): 52-67.
Mar. 14 - Spring Break -- Enjoy some relaxation and come back refreshed! Mar. 21 - COMPETITIVE POSITIONING
Case analysis of Yahoo! Business on Internet time.
Emphasis on Cost analysis considerations, nichemanship.Assigned Reading:
Suggested Readings:
- Chapter 6, Skryme.
- Bryson, Jo, "Part 6: Managing and Communicating Information in the Corporate Environment," pp. 263-310 in her Effective Library and Information Centre Management. 2nd ed. Gower, 1999.
- Kenny, David and John F. Marshall, "contextual Marketing: The Real Business of the Internet," Harvard Business Review 65 (November-December 2000): 119-125.
- Kling, Jim, "Seven Great Ways to Use Your Company's Web Site," Harvard Management Update. (Jan 1999): 4-5.
- Marketing Matters: An SLA Information Kit, 1997. Washington DC: SLA, 1997.
- Rugge, Sue and Albert Glossbrenner, Topics on Marketing, Chapters 19-21, pp. 263-316 in their Information Borker's Handbook. 2nd ed. McGraw-Hill, 1995.
- Slawsky, Donna and Stephen Fleming, "Promoting Your Library: An Intranet Solution," MLS: Marketing Library Services 11(2)(Jul-Aug 1997): 1-3.
- St. Clair, Guy. Customer Service in the Information Environment. Bowker-Saur,1993. See esp. Chapter 5, "Defining the Market and Selected User Groups."
- Stear, Edward B., "Ten Ways to Gain Management Support for Key Projects (Or, All I need to Know to Manipulate Management I Learned as a Teenager)", Online (May 1997) http://www.onlineinc.com/onlinemag/MayOL97/manager5.html
Mar. 28 - MARKETING AND PUBLIC RELATIONS
Developing a consistent image.
The four P's of Marketing -- Product, Price, Promotion, Public Relations
Speeches and Interpersonal contact
Newsletters, articles, Internet, other forms of publicationAssigned Reading:
Suggested Readings:
- chapter 7, Skryme.
- Covey, Stephen R. The Seven Habits of Highly Effective People. New York: Simon & Schuster, 1989.
- Jennings, David, "Strategic Guidelines for Outsourcing Decisions," chapter 11, pp. 177-192 in The Strategic Decision Challenge. D. Hussey, ed. Wiley, 1998.
- Lemon, Nancy, "Managing Demand: A Strategy for the Future," MLS: Marketing Library Services 12(March 1998): 3-5.
- Varnum, Kenneth J., "Lessons Learned: Designing a Second Generation Intranet," http://onlineinc.com/onlinemag/OL1999/varnum1.html. accessed 1/7/2001.
Apr. 4 - THE KNOWLEDGE-BASED ENTERPRISE PLANNING AT THE ENTERPRISE LEVEL
Collaboration and Partnering
Teaming Skills
Time Management
Organizing and Staffing a Center
Running a small businessProject part 3 due. Discussion of performance measures, reporting, marketing and public relations.
Assigned Reading:
Suggested Readings:
- Case Study: Airborne Express (A) and (B).
Assignment: Project, Part 4: Projecting Resource Needs for the Special Library or Same for an Information Business - or Same for a Competitive Intelligence operation - due Apr. 18
- Chapter 8, Skryme.
- Cortex, Edwin M. and Edward J. Kazlauskas, "Information Policy Audit: A Case Study of an Organizational Analysis Tool," Special Libraries 87/2 (Spring 1996) 88-97.
- Kennedy, Mary Lee, "Positioning Strategic Information: Partnering for the Information Advantage," Special Libraries 87/2 (Spring 1996) 120-131.
- St. Lifer, Evan, "Prime Leadership [Bio of Hewlett-Packard's Eugenie Prime]" Library Journal (September 15, 1998): 36-38.
- Shelfer, Katherine, "The Intersection of Knowledge Management and Competitive Intelligence: Smartcards and Electronic Commers," chapter 25, pp. 419-442 in Knowledge Management for the Information Professional. ed. T.K. Srikantaiah and M.E.D. Koenig. Information Today, 2000.
Apr. 11 - INTERPRISE PLANNINGCase Analysis: Airborne Express (A) and (B)
Knowledge leadership, CIOs and CKOs
Creating a knowledge culture
Managing organizational knowledge
Human factors and Technology infrastructureAssigned Reading:
Suggested Readings:
- Chapters 9 and 10, Skryme.
- Fleisher, Craig S., "Public Policy Competitive Intelligence," Competitive Intelligence Review 10(2)(2999): 23-36.
- St. Clair, op cit. Chapter 9, "Constant Improvement, or 'Getting Better all the time'", pp. 109-124 in Entrepreneurial Librarianship.
- Schmidt, David P., "Ethics for Knowledge Management," chapter 8, pp. 115-131 in Knowledge management for the Information Professional. eds. T.K.Srikantaiah, and MED Koenig. Information Today, 2000.
Apr. 18 - THE GLOBAL ENTERPRISE
Organizing collaboration
Building the virtual organization
Infrastructure considerationsLegal and regulatory frameworks
Government roles
Forecasting the future
Global knowledge innovation infrastructurePart 4 due. Discussion of financial planning, resources required to provide an information support service.
Assigned Reading:
Suggested Readings:
- No assigned reading. Look for statements about strategic long-range planning.
Assignment:
- Medical Library Association. Platform for Change; The Educational Policy Statement of the Medical Library Association.
- Wilson, Barbara S., "The Competitive Intelligence Role of Information Services in a Diversified Company," pp. 136-138 in Knowledge Leaders for the New Millennium; Creators of the Information Future, 90th Annual Conference, Minneapolis, MN, June 5-10, 1999. SLA, 1999.
Prepare Poster for next week - Apr. 25.
Apr. 25 - CONTINUING IMPROVEMENT POSTER SESSION AND WRAP-UP
Value of the Services you provide
Importance of information services for productivityPOSTER SESSION.
Assigned Reading:
Suggested Readings:
- Chapter 10, Skryme.
- Elkin, Judith, "Information Navigtors: Future Professionals?" ARL/EDUCAUSE/Coalition for Networked Information. conference on Beyond the Begining: The Global digital Library http://www.cni.org/regconfs/1997/ukoln-content/repor~12.html Accessed 12/23/98.
- Noble, Cherrie, "Reflecting on Our Future," http://www.infotoday.com/cilmag/feb98/story2.htm. Accessed 12/23/98.
- Pack, Thomas, "Fulfilling the vision of the Virtual Library: The Cutting-Edge WebLibrary at Compaq Computer Corporation," http://www.onlineinc.com/onlinemag/OL2000/pack9.html. Accessed 1/7/2001.
- Sherman, Chris, "The Future Revisisted: What's New with Web Search," http://www.onlineinc.com/onlinemag/OL2000/sherman5.html. Accessed 1/7/2001.
May 2 - LOOKING BACKWARD, LOOKING FORWARD
Evaluation of class.
Planning for Continued Learning
Personal and Professional LeadershipHail and Farewell Class party.
Revised Jan. 7, 2001.
If you have questions, correction or comments, send an email to Evelyn Daniel.
