Readings and Other Resources

Online Resources.

See Useful Web Sites for a brief list of some web sites relevant to this class. I've tried to group them into useful categories. You will certainly have more finds to include here as the class moves on. I will welcome your additions.

Books and Articles.

Please see Bibliography for Marketing for a list of books of potential usefulness as supplement to your text and other assigned readings.

Reserve List.

I didn't make a reserve list for this semester because the class is small. Items are available through the SILS Library. You will want to note the journals who publish good articles so that you can look for newer ones -- same is true for call numbers for books.

Please email me if you have a suggestion or correction. Thanks.

Rev. 8/19/2002.