MARKETING INFORMATION SERVICES
Application of marketing theory to libraries and other information use
settings. Includes consumer behavior, market research, segmentation,
targeting and position, public relations, product design, and sales
promotion.
Course
Description
Consider
this
course!
Evelyn
Daniel
Room 216, Manning (overlooking main campus)
Office Hours: 11-12, Mondays and Wednesdays
Site created Aug. 14, 2002.