INLS 131
Management of Information Agencies
Fall 1999

Getting Ready for Class of Dec. 1, 1999

MARKETING

SCORE! EDUCATIONAL CENTERS -- Part 2

"Information professionals ... are not in the information business per se, but in the business of ... whatever product the enterprise as a whole is engaged in." --Brown, Susan A., "Marketing the Corporate Information Center ... ," Online 21 (July/Aug 97)75.

I will begin the class with some notes on marketing as promised. In addition to these notes, you might check out this list of public relations ideas.

Just for background I also provide a few helpful hints on How to Provide Good Feedback."

Our discussion of the SCORE! continuation will probably take place during second half of the class. We'll do it as a whole group. It seems to me one aspect we might discuss is how Waldron came in as a new manager and tried to do two things: develop trust and address some of the employee's dissatisfactions. Be prepared to discuss what he did and to evaluate how well you think it worked.

Given that we'll be in a marketing mode (as a result of my short presentation, I hope) we may want to comment on his strategy to develop new products and services and new markets. What is the basis of segmentation that you see being employed here? In other words, what markets does SCORE address?

How might the performance evaluation task be approached for SCORE!? Can you apply any of the techniques for good feedback provision given above the task of evaluating the SCORE coaches?