Why we make bad decisions | Dan Gilbert
So the real question isn’t "How do I remove unpredictability and randomness from my business?" It’s "How do I deliberately make and structure decisions to increase the chance that novel ideas or outcomes lead to improvement?"
Three Proven Ways To Navigate Uncertainty | Alison Randel
Read Individual Decision Making, a 2011 article on the topic in Exforsys, a consultancy
If you are interested in this topic in some depth, you may read Edwards, W. (1954). The theory of decision making. (Psychological Bulletin, Vol. 51, No. 4, 1954, p. 380-417.)
If the session will include an in-class exercise, it will be noted here.
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