INLS385-001 Spring 2019

SESSION 10 | INDIVIDUAL DECISION MAKING


Is individual decision making a learned or an intuitive skill? What examples of individual decision making resonate with you?

One perspective on individual decison making

Why we make bad decisions | Dan Gilbert

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Can rules and algorithms serve to automate our decisions?

from the Alison Randel article
So the real question isn’t "How do I remove unpredictability and randomness from my business?" It’s "How do I deliberately make and structure decisions to increase the chance that novel ideas or outcomes lead to improvement?"

Three Proven Ways To Navigate Uncertainty | Alison Randel

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You don't have to read these unless you wish to, but we might touch upon them in conversation

a road(?) to somewhere, from The Guardian

Read Individual Decision Making, a 2011 article on the topic in Exforsys, a consultancy

If you are interested in this topic in some depth, you may read Edwards, W. (1954). The theory of decision making. (Psychological Bulletin, Vol. 51, No. 4, 1954, p. 380-417.)

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things we'll talk about

If the session will include an in-class exercise, it will be noted here.

slides for session 13

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