Spring 2006


Abrams, Bill. The Observational research handbook; Understanding how consumers live with your product. NTC Business Books, 2000. HF5415.33 .U6 A25 2000

Albarran, Alan B. Management of electronic media. 2nd ed. Wadsworth, 2001. SILS P96.M34 A4 2001. See chapter 7 on understanding markets and audiences.

Aldrich, Douglas F. Mastering the digital marketplace: Practical strategies for competitiveness in the new economy. New York: Wiley, 1999.

Allen, Kathleen. Bringing new technology to market. Prentice Hall, 2003. Davis HF 5415 .A432 2003. High tech marketing.

Baker, Sharon L. The Responsive public library collection; How to develop and market a winning collection. Englewood, CO: Libraries Unlimited, 2002. SILS Z716.4 .B25 2002.

Bayne, Kim M. Marketing without wires; Targeting promotions and advertising to mobile device users. Wiley, 2002. Davis HF 5415.1265 .B394 2002. Ipods, Blackberries, WAP sites, etc.

Beckwith, Harry. Selling the invisible: a field guide to modern marketing. New York: Warner Books, 1997. HD9980.5 .B425 1997. This title has been popular in the past.

Boar, Bernard. The Art of strategic planning for information technology. 2nd ed. Wiley, 2001. SILS HD30.28 .B63 2001. First section summarizes business models. Managing IT for competitive advantage includes all positional models. Appendix C has 2-page chart of customer satisfaction measurements.

Bowen, James E. Building high-tech product companies; the maelstrom effect. Mason, O: Thomson/Southwestern, 2004. Davis HC 79 .H53 B69 2004.

Chakravorti, Bhaskar. The slow pace of fast change; Bringing innovations to market in a connected world. Harvard Business School Press, 2003. Davis HC 79 .T4 C422 2003. Strategic thinking and positioning.

Chalmers, Sally and Lyndon Simkin. Marketing masculinities; Gender and management politics in marketing work. Greenwood, 2001. Davis HF 5386.5 .C48 2001.

Clarke, Irvine, III and Theresa Flaherty, eds. Advances in Electronic Marketing. Idea Group Publishing, 2005. Davis HF 5415.1265 .A38 2005. A collection of articles on buyer behavior of online consumers, emarketing strategy, technology for emarketing, legal challenges, E-consumer theoretical frameworks.

Dibb, Sally and Lyndon Simkin. The Marketing casebook; Cases and concepts. 2nd ed. Thomson Learning, 2001. Davis HF 5415 .D486 2001. Many short cases on ethical marketing, nonbusiness, market mix, new product, promotion, direct marketing; full cases as well, ex. LEGO, TGI Friday, Turkish ice-cream wars, zoo. Theory notes.

Figallo, Cliff. Hosting Web communities; Building relationships, increasing customer loyalty, and maintaining a competitive edge. NY: Wiley, 1998. HF5415.1265 .F55 1998

Fisher, Patricia H. Blueprint for your library marketing plan; A guide to help you survive and thrive. SILS Z716.3 .F57 2006. A timely book that might be helpful for your market audit/consulting report assignments for those working in a public library environment. I'll put on reserve.

Forsyth, Patrick. Marketing and selling professional services; Practical approaches to practice development. 3rd ed. Kogan Page, 2003 Davis HD 8038.A1 F67 2003.

Gilmore, Audrey. Services, marketing and management. Sage Publications, 2003. Davis HS 9980.5 .G54 2003. A shorter textbook on same theme as Zeithaml.

Glitz, Beryl. Focus Groups for Libraries and Librarians. New York: Forbes, 1998. Z 678.88 .G55 1998. Publication of the Medical Library Association. Basic intro and guide to using focus group interviewing in a library or other info service organization.

Goodman, Andrew. Winning results with Google AdWords. Osborne, 2005. Davis HG6146 .I58 G664 2005. Author describes the principles for reaching customers through AdWords on Google. Includes a section on metrics. a fun book.

Green, Brent. Marketing to leading-edge baby boomers; perceptions, principles, practices, predictions. Paramount Market publishing, 2005. Davis HF5415.127 .G74 2005. A detailed description of one demographic group and the author's predictions and ideas about how to market to this group as members age.

Gregory, Kip. Winning clients in a wired world; Seven strategies for growing your business using technology and the web. Wiley, 2004. Davis HF5415.1265 .G74 2004. Using technology to build relationships, present a professional image to your audience, automate time-consuming tasks, and the like. Primarily but not exclusively geared to financial services professionals. Very detailed how-to.

Hall, Ricard B. Winning Library Referenda Campaigns; A How-To-Do-It Manual. NY: Neal, Schuman., 1995. SILS Z716.3 .H26 1995. An older title but still useful for political action tips.

Halter, Marilyn. Shopping for identity; the marketing of ethnicity. New York: Schocken Books, 2000. Davis E184 .A1 H214 2000.

Hanson, Ward A. Principles of Internet marketing. Cincinnati, Ohio: South-Western College Pub., 2000. HF5415.1265 .H36 2000. There are more than 200 titles on the topic of Internet marketing. I've picked a few that seem the best or the most typical.

Hartley, Robert F. Marketing mistakes and successes. 10th ed. Hoboken, NJ: Wiley, 2006. A popular book, earlier editions also useful. Contains many case studies.

Hughes, Arthur Middleton. The Customer loyalty solution; What works and what doesn't in customer loyalty programs. New York: McGraw-Hill, 2003. Davis HF 5415.126 .H8423 2003. Also check out subject heading, "Database Marketing."

Janal, Daniel S. Dan Janal's guide to marketing on the Internet; Getting people to visit, buy, and become customers for life. New York: J. Wiley, 2000. HF5415.1265 .J358 2000

Janoschka, Anja. Web advertising; New forms of communication on the Internet. Amsterdam, John Benjamins, 2004. Davis HF 6146.128 J365 2004.

Karp, Rashelle S., ed. Powerful public relations: A how-to guide for libraries. Chicago: ALA, 2002. SILS Z716.3 .P69 2002.

Krishnamurthy, Sandeep. Contemporary research in E-marketing. Idea Group, 2005. Davis HF 5415.1265 .C67 2005 v.1. A collection of articles by many researchers.

Kohl Susan. Getting attention: Leading-edge lessons for publicity and marketing. Boston: Butterworth/Heinemann, 2000. Davis HF 5415.1265 .K64 2000.

Kotler, Philip, C. Jain Dipak and Suvit Maesincee. Marketing moves; A new approach to profits, growth and renewal. Boston, Harvard Business School Press, 2002. Davis HF 5415 .K6313 2002. Kotler is one of the big names in the marketing literature. This talks about "holistic" marketing integrating demand, resource management and network management.

Kotler, Philip, et al. Social marketing; Improving the quality of life. 2nd ed. Thousand Oaks, CA: Sage, 2002. HF 5414 .K67 2002 (copies in both Davis and UG). A good overview of an important topic for social change.

Langer, Judith. The mirrored window: Focus groups from a moderator's point of view. Paramount Market, 2001. David H 61.28 .L36 2001.

Lovelock, Christopher and Jochen Wirtz. Services marketing; People, technology, strategy. 5th ed. Prentice Hall, 2004. Davis HF 5415.122 .L68 2004. The major competitor to the Zeithaml textbook. Contains similar material.

Luther, William M. The marketing plan; How to prepare and implement it. 3rd ed. American Management Assn., 2001. Davis HF 5415 .L83 2001. Of possible use for term project.

McDonald, Malcolm. Marketing plans: How to prepare them, how to use them. 5th ed. Butterworth-Heinemann, 2002. SILS HF 5415.3 .M369183 2002. A big textbook with lots of illustrations. Possibly helpful for the term project - Audit and Consulting report.

McDonald, Malcolm and Martin Christopher. Marketing; A complete guide. Davis HF 5415 .M224 2003. A textbook with a British cast.

Meredith, Geoffrey E. and Charles D. Schewe. Defining markets, defining moments; America's seven generational cohorts, their shared experiences and why businesses should care. Hungry Minds, 2001. Davis HF 5415.1 .M47 2001. A fun book - some of the cohorts: Depression (yearning for intergenerational experiences), World War II (convergence of male and female roles), Postwar (emphasis on experience not things), Leading-Edge Boomer (challenge authority), Trailing-Edge Boomer (sexual freedom), Generation X (social and ethnic diversity), N Generation (branch consciousness.

Meyerson, Mitch, ed.. Success ecrets of the online marketing superstars. Dearborn, 2005. Davis HF 5415.1265 .M47 2005. Lots of practical how-to-do articles.

Molenaar, C.N.A. The future of marketing; practical strategies for marketers in the post-Internet age. Prentice-Hall, 2002. Davis HF 5415.126 .M65 2002 CRM (Customer Marketing Management) in the electronic world.

Peppers, Don. Managing customer relationships; a strategic framework. Wiley, 2004. Davis HF 5415.5 .P458 2004.

Morgan, Carol M. Marketing to the mindset of boomers and their elders. St. Paul, MN: Attitudebase, 2002. Davis HF 5415.127 .M664 2002. Segmenting the market by looking at lifestyle and attitudes.

Morris, David. Marketing strategy; A Storytelling approach. Univ. of New Haven Press, 2003. SILS HF 5415.M6577 2003. A question and answer approach.

Newell, Frederick and Katherine Newell Lemon. Wireless rulels; New marketing strategies for customer relationship management anytime, anywhere.. McGraw-Hill, 2001. Davis HF 5415 .N454 2001. The new world of "m-commerce" [mobile].

O'Shaughnessy, John and Nicholas O'Shaughnessy. The marketing power of emotion. Oxford U. Press, 2003 Davis HF 5415.32 .O743 2003. Argues for understanding the non-rational in purchase/use decision.

Parasuraman, A. and Charles L. Colby. Techno-ready marketing: How and why your customers adopt technology. New York: Fress Press, 2001. Davis HD 45 .P327 2001.

Pine, B. Joseph and James H. Gilmore. The experience economy; Work is theatre & every business a stage. Harvard Business School, 1999. Davis HF 5415.15 .P56 1999.

Rafi, Mohammed, Robert Fisher, Bernard Jaworski and Aileen Cahill. Internet marketing: Building advantage in a networked economy. McGraw-Hill, 2002. Davis HF 5415.1265 .I565 2002. A big textbook with the 7 stages of Internet marketing - strategy, opportunity, planning, designing the customer experience, designing the marketing program, crafting the customer interface, evaluating.

Rowan, Will. Digital marketing; Using new technologies to get closer to your customers. Kogan Page, 2002. Davis HF 5415.126 .R69 2002.

Rowley, Jennifer. Information marketing. Aldershot: Ashgate, 2001. SILS HF 5415.124 .R68. 2001. A British approach.

Rust, Roland T., Valarie Zeithaml, and Katherine Lemon. Driving customer equity; How customer lifetime value is reshaping corporate strategy. New York: Free Press, 2000. Davis HF 5415.5 .R87 2000. Note, Zeithaml is our textbook author.

Schmitt, Bernd H., Customer experience management: A revolutionary approach to connecting with your customers. Davis HF 5415.55 .S35 2003.

Singh, Nitish and Arun Pereira. The culturally customized web site; Customizing web sites for the global marketplace. Elsevier, 2005. Davis HF 5415.1265 .S545 2005.

Sterne, Jim. Web metrics; Proven methods for measuring web site success. Wiley, 2002. SILS TK 5105.888 .S743 2002.

Strouse, Karen G. Marketing Telecommunications Services; New Approaches for a Changing Environment. Boston, Artech House, 1999. HE 7775 .S796 1999.

Swartz, Teresa A. and Dawn Iacobucci, eds. Handbook of services marketing and management. Thousand Oaks CA: Sage, 2000. HD9980.5 .H36 2000

Tiernan, Bernadette. The Hybrid company; Reach all your customers through multi-channels anytime, anywhere. Dearborn, 2001. SILS HF 5548.32 .T534 2001.

Tomsen, Mai-lan and Ron Faith. Reaching the interactive customer; Integrated services for the digital world. Cambridge University Press, 2003. Davis HF 5415.5 .T66 2003.

Troy, Kathryn L. Branding on site; Customer relationships in the digital marketplace. Research Report R-1307-01-RR. The Conference Board, 2001. Davis HF 5415.1265 .T76 2001. A survey of executives in 60 major firms all about moving brands to the Internet and creating new brands for the Internet.

Usunier, Jean-Claude and Julie Anne Lee. Marketing across cultures. 4th ed. Prentice Hall 2005. Davis HF 1416 .U85 2005. Viardot, Eric. Successful marketing strategy for high-tech firms. 3rd ed. Boston, Mass. : Artech House, 2004. Davis HC79.H53 V5 2004.

Walle, Alf H., Westport, CT: Quorum Books, 2002. Davis HF 5415.2 .W283 2002. Structural and poststructural analysis for the theoretically inclined.

Weingand, Darlene E. Marketing/planning library and information services. Englewood, Colo.: Libraries Unlimited, 1999. Z716.3 .W44 1999

Weinreich, Nedra Kline. Hands-on social marketing; a step-by-step guide. Thousand Oaks, CA, Sage, 1999. HF5414 .W44 1999

Wolfe, Lisa A. Library Public Relations, Promotions, and Commuinications. Neal Schumann, 1997. SILS Z716.3 .L158 1997. Intro to basic communication concepts, step by step process to develop a PR plan.

Yunker, John. Beyond borders; Web globalization strategies. New Riders, 2003. SILS TK 5105.888 .Y86 2003.

Revised 1/17/2006.