A Behavioural Intention Model of
Networked Information Resource Use

Jane Elisabeth Klobas

Department of Psychology
University of Western Australia

Abstract

The long-term success of networked information resources, such as intranets and information resources distributed through the Internet, depends on their ongoing use. This thesis critically reviews explanatory models of use drawn from the fields of library and information science and information systems to identify factors associated with discretionary use of established networked information resources by individuals in organisations. The existing models are shown to have theoretical, structural, and measurement shortcomings. Qualitative and quantitative research methods are used to develop a model that resolves these shortcomings. In particular, structural equation modelling is used to develop a model that explains the relationships between factors associated with use. The model, described as the planned behaviour in context (PBiC) model, is based on models of information resource use, information technology use, and information system use, and draws on insights from behavioural intention models of human behaviour and social influence models of organisational communication media use. The model represents networked information resource use as a function of intentions to use the networked information resource, where intentions are formed from users' attitudes to the returns that they will gain from use and their attitudes to the effort associated with use. While the proposition that use reflects the influence of effort and return is not new, past research has provided little support for cost-benefit theories. This thesis provides a deeper understanding of networked information resource use than earlier theory and research, by measuring both perceived effort and perceived return directly; by identifying the relationship between perceived information resource attributes, such as perceived information quality, and perceived return from use; by incorporating the effect of the personal and social context of use on perceived effort and return; and by recognising that networked information resource use reflects intentions that are not always translated into actual use. The research presented in this thesis points to strategies which may be adopted by networked information resource developers, sponsors, and implementers to increase use of established networked information resources. It also provides a sound framework and methodology with which to conduct future research into networked information resource success.

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