| First
Principles: Information Seekers |
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| • | Information
seeking is embedded in real life |
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| tasks |
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| • | People
want/like to share |
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| – | altruism |
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| – | egocentrism |
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| – | investment
(quid pro quo) |
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| – | peer
pressure |
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| • | Innovation
adoption is not a linear process |
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