HyperSearch: use links to get text from related objects and enrich the text models
PageRank: use only in links. use link matrix of entire web.
Weight links recursively based on objects with many in links. google
Hyperlink induced text search (HITS): use both in and out links.
Recursively define hubs (objects
that point to many good authorities) and
authorities (objects that have many hubs pointing to them).
Use portion of the web. Clever