1. One-minute papers
Big Points
Surprised by number of shots/commercial
There are differences between writing and video but difficult to characterize
Format does affect content and audience response

Questions
Will WWW and visual media change language learning (that was traditionally text-based)?
Will we replace writing with visual languages? (See Tonfoni)
What does shot length tell us about impact?
Are there studies of differences in shot lengths in 50s/60s and today?
Will webTV provide another new structure/syntax?
If subliminal messages are illegal, why not web ads? (regulation issue?)
What are the added values of visual elements?
When a movie is made from a book, which contains more info? (bits vs human cycles)
Are there limits on human info processing rates?

2. Background on Human Information Processing
Card Moran 7 Newell's Model
Three processors:
Perceptual (100 ms [50-200]) analog process
Cognitive (70ms [25-170])
Motor (70 [30-100])
Four memories
Long term (infinite capacity, no decay rate, "semantic coding")
Visual working memory (17 letters [7-17] capacity; 200 ms [70-1000] decay rate, "physical coding")--used by perceptual processor
Auditory working memory (5 letters [4.4-6.2] capacity, 1500 ms [900-3500] decay rate, "physical coding")--used by perceptual processor
Working memory used by cognitive and motor processors (3 chunks [2.5-4.1] pure capacity, 7 seconds [5-226] decay rate for letter, 73 s [73-226] decay rate for chunk without interference, "acoustic or visual encoding"; if augmented by LTM, 7 [5-9] chunks capacity.  If 3 chunks are processed, then 7 seconds [5-34] decay rate.  I.e., there is a tradeoff between capacity load and decay.

Some other human-processing rates
Speech (speaking and listening) 120 words per minute
Reading 200-300 wpm

3. Reeves and Nass discussion (Group 5)

Review syllabus:
Week of March 29: Group 5 presents Reeves & Nass Thur; MOO prep Thursday
Week of April 5: online debate in MOO Tue; speeches on Thur (Amy, Tiffany, Anh, Will)
Week of April 12: cyberspace; information design
Week of April 19: info design, ubiquitous comm
Week of April 26: Project Presentations

4.The one-minute paper
What was the big point you learned in class today?
What is the main, unanswered question you leave class with today?