180 Notes

Day 18

3/16/99

  1. One-minute papers

Impact of media on audiences is large & varied

TV demands more attention than radio

Competition for our time and attention will grow as media saturation continues.

4.5 hours/day of TV; 2.9 hrs/day radio in US

questions

how to measure impact? [time is one metric]

When will we reach Internet saturation point?

How long will the print=intelligence bias be maintained?

Won't some categories of media decline as Internet expands?

How can you measure quality time? [level of interaction?]

How many hours do people spend on Internet in US vs other regions?

Are usage times overinflated since TV is often on but ignored?

Elaborate Schramm's expectation/effort formula

Are web hits impact?

Return analyses

  1. email list comments: use pseudonyms, ways to automate?

    2. What are the "cultures" of lists? E.g., the LM_NET list does not foster discussion but rather mass questions and private answers

  2. citation comments: article impact vs author impact; journal influence

Review syllabus:

 

  1. Web sites as new media

    2. How will things change when we are no longer tethered to desks? [e.g., Wearable info appliances]

    See http://www.gvu.gatech.edu/user_surveys/ for info on web usage patterns

    Do you watch TV on your computer? Can you create TV programming? Web programming?

  2. Web site structure assignment

www.ils.unc.edu/~march/courses/180_s99/web_structure.assn.html

4.The one-minute paper

What was the big point you learned in class today?

What is the main, unanswered question you leave class with today?