1. One-minute papers
Audience is as active as communicator
Audience (characteristics) are more important than channel characteristics
Global media could homogenize or emphasize cultural diversity
Even TV is 2-way comm since audience is active
Targeted (universal) messages not effective--must be categorized/personalized
"attractive" messages will have more coverage and impact

questions
Is print a mass media? (yes)
Do the media sensationalize news to manipulate people's ideas/behavior or to sell?
How can expectation/effort formula be applied?
Did the Gulf War coverage reinforce community/nationality?
Is it communal if lots of people are gathered around a TV but not talking?
How does TV create community?

2. Speeches:  Mihoko, Zhen Zhen, Adina, Amelia

3. Media impact (compare hours TV, radio, print, computer)

4.The one-minute paper
What was the big point you learned in class today?
What is the main, unanswered question you leave class with today?