INLS 180 Day 11 Notes

February16, 2004

 

  1. One minute papers

Main Points

Assessing user needs is important and there are many methods for doing so

Structure plays a strong role in communication

            Message itself

            Rapid digest

            Flavors/intonations

            Audience selection

            Usage and retention

TV is no longer as passive—more multitasking

Media manipulation is about both money and control

Multiple info streams a trend

Even sophisticated readers/viewers are influenced by seductive details and crafted messages

Many messages are partially subliminal

Look at old tv/film and compare to today [a term project]

 

Questions

Are there new kinds of info seeking behaviors emerging? E.g., channel surfers, multitaskers?

How can TV commercials become more interactive?

How will technological innovations change things? Be useful? How do IPs fit?

How many of us watch TV? [how many Americans watch TV?]

How is video interactive?

Entertainment to art continuum?

Backlash against overload? [info overload as disease agent]

What are our saturation/overload levels?

What structure tags for video?  [see MPEG-7]

What are implications for Baby van Gogh and other media for very young children?

Why is email like a postcard?

What media messages actually influence behavior?  Are most powerful?

Does the media blast eventually create a fear of silence?

What would Tufte say about text crawls on screens?

Do TV styles differ across cultures? [see Lost in Translation]

 

 

2. Information seeking

Needs/personal knowledge-ŕstrategiesŕtacticsŕmoves

Technical advances change this human process

            Written language shifts effort from real-time attention and long-term memory accuracy to reflection on the fly/pausing within flow

            Electronic communication continues to discretize process and adds new ones

            EC also adds new community possibilities

Augmentation of the intellect:

                more stuff (new critical masses lead to economies of scale, or sustainable special interests)

                tools that change strategies, tactics, moves (e.g., shift from finding to filtering)

                communities that enable SIGS and recommendations

Digital libraries are memory augmenters

 

3. One-minute paper

What was the big point you learned in class today?

What is the main, unanswered question you leave class with today?