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Then,
information is the amount of uncertainty in the
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SOURCE
(not the message). This the amount
of entropy
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(randomness). “Information is a measure of one’s
freedom
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of
choices when one selects a message.” P. 9
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Weaver
discussed three levels of communication problem
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Accuracy
of transmission (technical problem)
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Degree
of meaning (semantic problem)
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Effect
of transmission (effectiveness problem)
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Do
not confuse information with meaning!!
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