Pierce
•Suggests that Shannon’s work inspired Chomsky and others to look for semantics in structure (syntax), which in turn inspired psychologists (e.g., Miller) and we might extend to say initiated the cognitive sciences and the debates about whether meaning is constructed by the receiver (context bound) or inherent in the message. 
•Pierce: Communication is a process of adjusting understandings and attitudes, of making them congruent or ascertaining how and where they agree or disagree.  Common language is NOT as important as a common interest.  However, perfect common interest (knowledge) makes communication impossible (no information can exchange)—we need to be surprised within our context ala Shannon.
•This debate is related to arguments about relevance and indexing that are central to information science.
•We aim to balance order and randomness/novelty.  Can we data mine the order that escapes us (through biometrics or transaction logging)?  What are implications for information design and services?