•Then, information is the amount of uncertainty in the SOURCE (not the
message). This the amount of entropy (randomness). “Information is a measure of one’s freedom of choices when
one selects a message.” P. 9
•Weaver discussed three levels of communication problem
–Accuracy of transmission (technical problem)
–Degree of meaning (semantic problem)
–Effect of transmission (effectiveness problem)
•Do not confuse information with meaning!!
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