1. One minute papers
Big Point
Change is a powerful attention getter
Ads that pop up on web sites are more invasive than TV commercials
High bandwidth does not imply high transfer or understanding
People think they control their info inputs/processing but biologically difficult/impossible
Cohesion may be more critical than over-stimulation/overload (fragmentation)

Questions
Are there marketing techniques that do not depend on attention ploys? (consider public service)
Is recall/relearning old information communication in the Shannon sense?
How much mass media aims at making us FORGET other information/products? (negative ads)
How can structuring help audience deal with info overload?
How much info can humans process? (speed limit vs capacity)
TV strategies have emerged for avoiding commercials (flip, mute), what are web equivalents?
How does this relate to information work?
How does closed captioning work?
Can we be taught to be better listeners/viewers?
Can we build a better TV guide for 200+ stations?
What are the primary differences between Tv and web advertising?
Can we do video retrieval by a genetic code (visual, audio signal processing) for each program?

2. Speeches: Kim Poe, Jim Alumbaugh

3. Discuss Albers (Group 3)
 

4.  Information Design (slides)
 
5. One-minute paper
What was the big point you learned in class today?
What is the main, unanswered question you leave class with today?