180 Notes
Day 20
11/9/98

1. One minute papers
Big Point
Applications and limitation of citation analysis
ISI databases yield many variants

Questions
How does info science use www link analyses? Knowledge management?
How frequently is citation analysis used in hiring/promotion decisions?
Who was punching everyone in the MOO?
Does content analyses of lists/emails with no replies says something about the community?
When will we get visual effects in cyberspace (seeing the person/thing communicating)?
How do people study web linking? (robots)  do they keep track of very ephemeral pages?

2.  ASIS trip report

3. Speeches: James Wilson, Susan Dennis, Jenifer Rawlings

4.  Media effects
 effects on learning:  decades of media comparison studies
  Richard Clark’s 1983 ETR&D paper: no more media comparison studies!
  Bob Kozma’s response (RER 1991):  not the media but the combination of learner/situation/symbol system
  Roy Pea’s Logo studies: not the computer or language/environment but context
  Sesame Street effects: children develop viewing strategies (e.g., look away 100-200 times per hour; audio cues strong--male voices imply boring stuff; meaningfulness matters—influences attention etc.)
  Critics: Neil Postman (disappearance of childhood; amusing ourselves to death)
  New ‘pseudo studies’ of web surfing
 The Media Equation (Reeves & Nass)
  35 studies that support media=real life
  media elicit social responses, actions
  Humans evolve slowly---our brains (old and new?) are in the stone age—media engage old brains: most of our mental lives are lived on auto-pilot
  Examples: puppets, scary movies, visual action, loud sounds, etc.
  Methodology: (is this sound???)
   Pick social science finding human-human
   Substitute media for human
   Use same/similar methods & metrics
   Run experiment
  Implications for design?  For interactivity?

5. One-minute paper
What was the big point you learned in class today?
What is the main, unanswered question you leave class with today?