Schedule adjustment:  Monday censorship; wed no class; Monday 2nd MOO in lab

1. One-minute paper Summary
Big Points
Libraries have roles to play in providing equitable access to those without technology
Libraries are community centers
Roles of librarians will continue to evolve; must find new ways to add value
Libraries as universities for the masses (Carnegie)
Libraries are more than the sum of their parts
Libraries won’t disappear because of economies of scale
Q:s
Can we add interactive abilities to DLs?
Will libraries’ social roles grow in online world?
Will number of reference librarians decrease as Internet use increases?
Why is the concept of ‘information as a commodity’ so distasteful to librarians?
What new services do users want?
What are the implications of making Master’s papers available electronically?
How can public-funded libraries compete with private sector? Respective roles?

2. Speeches: Yi Huang, Amy Griswold, Les Chaffin & Courtney McGrath

3. Schramm discussion
Delivery system factors (qualities)
 Sense affected (number, type)
 Feedback opportunity
 Amount of receiver control (pace, pause, repeat)
 Message coding type (verbal/non-verbal; abstract/concrete)
 Multiplicative power
 Message preservation
Decision Phases (dependent on payoff/effort)
 Selective attention (exposure)
 Selective perception
 Selective processing
 Selective recall
Attention Factors
 Availability of stimulus (access, proximity)
 Background contrast (louder, brighter, motion)
 Receiver set (knowledge base, expectations about setting)
 Estimated usefulness of stimuli (expectations, criticality, cost/benefit)
 Individual differences (education, social status, abilities)

People are classification engines---we have a basic need to organize info
Controversy over single or divided (parallel) attention
Controversy over channel interference

Social channels
 Whorfian hypothesis: language determines what we can think
 McLuhan: medium determines social structures (consider the WWW vs TV)
 Schramm list
  Media focus attention and direct social discussion
  Media confer status
  f-t-f is best for persuasion (but consider added values—e.g., movies)
  Combining f-t-f and media better than either alone
  Media effects are audience dependent
Audience roles in communication
 Comm as information transfer—transfer of thoughts (bullet theory)
 Category theory—target groups since audience is active (selective at least)
  Active audience seeks advice on selections (opinion leaders)
  Activity dependent on personal characteristics of individuals
 Contextualized theory (paraphrased)--Audience (receiver) is as active as the sender (consider WWW), equal partners in larger setting, public signs to attract attention, private decisions to select (choose to attend is also a comm act).

4. Assignment: prepare for censorship debate

5. One-minute paper
What was the big point you learned in class today?
What is the main, unanswered question you leave class with today?