June 18 ... June 19 ... June 20 ... June 21 ... June 22 ... June 25 ... June 26 ... June 27 ... June 28 ... June 29 ... WHAT'S NEW ? ?

To help you keep track of sessions, readings, and due dates of your various assignments, a chronological schedule is provided below.

Session and Date	Topic	Notes and Due Dates
Before class	Complete first ungraded assignment. Fill out Student Information Form .
1. June 18	Introductions -- to one another, to course topics, to course plans.	Read Chapter 1 of text.
2. June 19	Focus on the User - Customer-oriented marketing. Marketing as strategic planning.	First assignment due. Chapters 2 and 3 of text.
3. June 20	Economic concept of markets, supply and demand. What we know about customer choice behavior.	Short Exercise 1 due Chapters 4 and 5 of text.
4. June 21	Competition and collaboration. Position: The organization vis a vis its competitors.	Chapters 6 and 7 of text.
5. June 22	Segmenting the markets Determing desireability of target market segments.	Short exercise 2 due. Chapter 8 of text. Top of page
6. June 25	Product/Service life cycle Branding and managing image Libby, Andy and Grace on Branding	Chapters 9 and 10 of text.
7. June 26	Service marketing and "Gaps" theory Pricing strategies - cost/benefit analysis. Emily, John and Debbie on marketing for service firms	Chapters 11 and 12 of text.
8. June 27	Marketing channels -- delivering services Time and place utilities	Short assignment 3 due. Chapters 13 and 14 of text.
9. June 28	Marketing Communication - Promotion Changing attitudes and behaviors Lisa, Susan and Jay on promotion	Chapters 15 and 16 of text.
10. June 29	Public relations Direct and online marketing Class evaluation.	Short assignment 4 due. Chapter 17 of text. Top of page

If you have questions or suggestions, please contact Evelyn Daniel

Date revised: June 27, 2001.