Online Resources.See Useful Web Sites for a brief list of some web sites relevant to this class. I've tried to group them into useful categories. You will certainly have more finds to include here as the class moves on. I will welcome your additions.
Books and Articles.Please see Bibliography for Marketing for a list of books of potential usefulness as supplement to your text and other assigned readings.
Please email me if
you
have a suggestion or correction. Thanks.
Rev. 6/13/2001.