ASSIGNMENTS |
COURSE DESCRIPTION | SCHEDULE | SYLLABUS | RESOURCES | NEWS & NOTES |
Market
Audit Paper |
Marketing Project Part I |
Short Exercise 1 | Short Exercise 2 |
Marketing Project Part II |
Group-Led Class Exercise |
Market Audit Paper. |
There are five assignments to be completed. The audit assignment is an individual assignment and is to be a preliminary paper and then revised at the end as a final paper. The marketing project assignment, Part I, may be done as a team or individually. I encourage you to do it as a team as I think you will gain more from the assignment by having a partner to discuss topics with and to share the investigative and writing burden. The consulting report, Part II, may also be done as a team -- the same one, or a newly formed team if you did the first part individually, or you may do it individually as well (even if you did Part I as a team). Class presence and participation is important and counts in your final grade as well.See the box below for links to details and dates when each is due.
Market Audit Paper | June 19 |
Marketing Project -- Part I | June 25 |
Short Exercise 1 | June 22 |
Short Exercise 2 | June 25 |
Short Exercise 3 | June 27 |
Short Exercise 4 | June 29 |
Marketing Project -- Part II | July 6 |
Group-Led Class Exercise | between June 23 and June 28 |
Market Audit Revision | July 6 |
Final date for submission of all projects, exercises, etc. can be July 6. Grades do not have to be in until later, although I would like to get all grades in by July 8 (my own schedule).
Revised June 29, 2001.