LIS 598: MARKETING LIBRARY SERVICES

ASSIGNMENTS

Summer 2001

COURSE
DESCRIPTION
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Market Audit
Paper
 
Marketing Project
Part I
Short Exercise 1 Short Exercise 2 Marketing Project
Part II
Group-Led
Class Exercise
Market Audit
Paper.

There are five assignments to be completed. The audit assignment is an individual assignment and is to be a preliminary paper and then revised at the end as a final paper. The marketing project assignment, Part I, may be done as a team or individually. I encourage you to do it as a team as I think you will gain more from the assignment by having a partner to discuss topics with and to share the investigative and writing burden. The consulting report, Part II, may also be done as a team -- the same one, or a newly formed team if you did the first part individually, or you may do it individually as well (even if you did Part I as a team). Class presence and participation is important and counts in your final grade as well.

See the box below for links to details and dates when each is due.

Market Audit Paper

June 19

Marketing Project -- Part I

June 25

Short Exercise 1

June 22

Short Exercise 2

June 25

Short Exercise 3

June 27

Short Exercise 4

June 29

Marketing Project -- Part II

July 6

Group-Led Class Exercise

between June 23 and June 28

Market Audit Revision

July 6

Final date for submission of all projects, exercises, etc. can be July 6. Grades do not have to be in until later, although I would like to get all grades in by July 8 (my own schedule).

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Revised June 29, 2001.