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INLS385-001 Fall 2018

SESSION 11 | DEVELOPING A GROUP VISUAL IDENTITY


Work with your group to make a logo for the group.

Watch this guy describe how to think about designing a logo

Aaron Draplin

Why a logo?

1st Infantry Division patch
Creating a personal logo is the easiest task you’ll ever undertake as a graphic designer—and the hardest. The good news is, you can be as free and expressive as you like. After all, you are the brand in this scenario, which means you know more about it than any other client that you’ll design for.
But that means expectations are high, and the pressure is on. As a graphic designer, your logo isn’t just the centerpiece of your brand identity; it also doubles as a sort of portfolio piece that gives the audiences their first taste of your design work.

How to Create a Personal Logo That Makes Your Friends Jealous | vladimir gendelman

You don't have to read this unless you wish to, but it might be interesting.

Pretty Much Everything book

You might enjoy Draplin, Aaron J. Draplin Design Co: Pretty Much Everything. New York, NY : Abrams,2016.

talk with each other

  • use this time to work together