Readings

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Choose a date on the calendar to view the assigned readings

June 2000
Sunday	Monday	Tuesday	Wednesday	Thursday	Friday	Saturday
				1	2	3
4	5	6	7	8	9	10
11	12	13	14	15	16	17
18	19	20	21	22	23	24
25	26	27	28	29	30

Week 1 May 23 to May 26

For May 24 and May 25- Foundations

	HowStuffWorks.com - How e-commerce works
	Business 2.0 - 10 Driving Principles of the New Economy
	The New York Times - New Species, Old Struggle by Leslie Kaufman (subscription required)
	CNet Builder.com - 10 Questions on E-commerce
	Federal Reserve Chairman Alan Greenspan - The revolution in information technology. Remark made before the Boston College Conference on the New Economy, Boston, Massachusetts

For May 26 - Market Segmentation

	McKinsey Quarterly - A segmentation you can act on (subscription required)
	Entrepreneurial Edge - How to Identify a Target Market and Prepare a Customer Profile

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Week 2 May 29 to June 2

For May 30 - Internet Marketing

CommerceNet - Marketing/Communications on the Internet

Christopher Locke - The Cluetrain Manifesto 95 Theses and Chapter 1

Joseph Pine and James Gilmore - The Experience Economy: Chapter 4 Get Your Act Together

Jeffery Rayport - The Virus of Marketing

William Taylor - Permission Marketing

David Wolfe - Make Love, Not War in the Marketplace

ZDNet Smart Business

	Get Inside Your Customers' Heads
	Case Study Nordstrom's From retail to e-tail

For May 31 - Internet Advertising

U.S. Federal Trade Commission - Advertising and Marketing on the Internet: The Rules of the Road

BusinessWeek - Dot.Com TV Ads: The Good, the Bad, and the Left-Us-Clueless

Business 2.0 – Whither the Banner

Internetnews.com – Psst! Banner Ads Work

Case Studies

	DoubleClick.com
	Garden.com

For June 1 - Web Design

HotWired.com - The Foundations of Web Design (All 5 Lessons)

InformationWeek Online - Usability on the Web isn't a Luxury

ZDNN Developer

	Shoppers of the Web Unite: User Experience and Ecommerce (All 6 sections)
	What is Usability?

Creative Good - Building a Great Customer Experience (download PDF White paper)

ZDNet Smart Business Case Study - American Airlines keeps e-com airborne

For June 2 - Business to Consumer

Managing the Digital Enterprise - Models

Journal of Computer-Mediated Communication - Commercial Scenarios for the Web: Opportunities and Challenges

Knowledge@Wharton - Who’s Buying on the Internet (subscription required)

McKinsey Quarterly (subscription required)

	From retailing to e-tailing
	The duel for the doorstep

Strategy & Business Case Study - REI Climbs to the Top

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Week 3 June 5 to June 9

For June 5 Business 2 Business

	Forbes Have your computer call my computer
	Business 2.0 Let's Get Vertical
	Forbes Digital Tool Music biz uses web for new business-to-business initiatives
	CNet News.com E-commerce Hits ERP
	NY Times - It's Just the Beginning

For June 6 - Business Planning

	Canadian Business Services Online Small Business Workshop
	American Express Small Business Services Creating an Effective Business Plan
	PowerPoint 2000 Business Plan Template
	CNet Builder.com Writing the Master Plan: A Business Plan Guide for Techies

For June 7 - e-business Workday

For June 8 - e-business Presentation

For June 9 - e-business Presentation

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Week 4 June 12 to June 16

For June 12 e-business Technology - Intranet-Extranet

Business 2.0 How IT Works

Intranet Design Magazine

	Intranet FAQ (browse this web site and read what you find of interest)
	Compaq Intranet Case Study
	Issues of Intranet Security

CIO Magazine

	New Growth Weyerhaeuser case study
	Slow Train Coming Internet and XML

Array Development

Extranet: The "Third Wave" in the Internet Electronic Commerce

Extranet Strategist

	Understanding E-terminology
	Online Partnerships: What You Need to Build a Business Partner Network
	If You Build It, Will They Come: Establishing Extranet ROI

For June 13 - e-business Technology

eweek - Packed House

Journal of Computer-Mediated Communication - Electronic Commerce and the Banking Industry: The Requirement and Opportunities for New Payment Systems Using the Internet

Business 2.0 Spare Change Agents

E-cash

	Basics
	Benefits
	Consumer Demo

ZDNet Smart Business Case Study - Incubating @ Internet Speed

For June 14 - Laura Voglino, Market Manager IBM WebSphere

IBM WebSphere Home Page (explore site and read case studies)

For June 15 - e-business Technology

	Information Week - Solution Series: High ASPirations
	CNet Enterprise - How to pick an ASP
	Office.com Outsourcing Your Company's Computer Necessities

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Week 5 June 19 to June 21

For June 19 and June 20 - Privacy & Security Issues

Time Digital - Paranoia

David Brin - Chapter One of The Transparent Society

BusinessWeek

	It's Time for Rules in Wonderland: Here's Business Week's four-point plan to solve the Internet privacy mess
	Our Four-Point Plan

TechGuide White Papers Internet Security Primer (User ID INLS21096)

For June 21 - Employment

	Fast Company - Free Agent Nation
	CNET Builder - Working the Web: Is Your Salary Fair?
	Inter@ctive Week: E-Loyalty: Job Tenure In Net Time
	Monster.com - Monster Campus

For June 21

Social Impact of e-business

Atlantic Unbound - Soul of the New Economy

The future of e-business

	Salon.com - Dot-com deathwatch
	Bear Stearns - e-volve: Dot-Com and Beyond

Crisis Management

	Ongoing Crisis Communication, W. Timothy Coombs
	Crisis Management, Harvard Business Review
	Dealers, Healers, Brutes & Saviors: Eight Winning Styles for Solving Giant business Crises, Gerald C. Meyers and Susan Meyers
	Communicating When Your Company is Under Siege, Marion K. Pinsdorf
	The Essential Guide to Managing Corporate Crises, Ian L. Mitroff

Internet Taxation

ecommercetax.com

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This page was last modified June 22, 2000
wsbrown@email.unc.edu