Final Project - Industry Analysis

Due Date: June 26, 2000

50 Points

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An analysis of the e-business activities of a specific industry (see BearStearns Report "Will the Web Furnish Profits for e-tailers")

Your analysis should address as many of the following as possible:

Financials

Business Model

Marketing

Products/Services

	Depth and Breadth of offerings
	Specialties

Promotion

	Advertising
	Public Relations

Positioning

How customers see the company

Prices

Ranges

Places

Geographical

International, National, Regional, Local

Online and Offline Operations

	Presence of
	Level of Integration

People

	Target Market
	Community-building Activities

Web Site

Design

Privacy & Security

Resources

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