A few non-governmental organizations have placed advertising in key sites in the metros of Moscow and St. Petersburg. This poster reminds metro riders of the urban child homelessness problem by asking, "Do you often look them in the eye?"

The metro is an important place to ask this question. Homeless children often live in metro and train stations when they can avoid the police.

Moscow metro riders rarely face images of homeless animals in the metro, but they encounter the animals regularly on the city's streets. Packs of homeless dogs divide tourist areas into territories.

This poster calls every Muscovite to adopt a homeless dog.

After 70 years of exhortation to better citizenship by the state (effectively, the Soviet Union's only advertiser), it is hardly surprising that Russians might prefer advertisements for luxuries and pleasures.

This poster hawks imported cigarettes just above the reminder not to lean on the door in a metro car.