Abrams, Bill. The Observational Research Handbook: Understanding How Consumers Live with Your Product. Lincolnwood, IL: NTC Business Books, 2000. Davis HF 5415.33 .U6 A25 2000.

Adapting Marketing to Libraries in a Changing and World-Wide Environment. Papers presented at the 63rd IFLA Conference, Copenhagen, September 1997. Muenchen: K.G. Saur, 2000. SILS Z716.3 .A337 2000.

Advertising Research; The Internet, Consumer Behavior, and Strategy. Chicago: American Marketing Association, 2000. Davis HF 5814 .A33 2000.

Aldrich, Douglas F. Mastering the digital marketplace: Practical strategies for competitiveness in the new economy. New York: Wiley, 1999.

Andreasen, Alan R., ed. Ethics in Social Marketing. Washington, DC: Geogetown U Press, 2001. Davis HF 5414 .E84 2001.

Anholt, Simon. Another One Bites the Grass: Making Sense of International Advertising. NY: Wiley, 2000. Davis HF 5821 .A55 2000.

Arens, William. Contemporary Advertising. 8th ed. Boston: Irwin McGraw-Hill, 2002. Davis HF 5821 .B62 2002.

Austin, Erica Weintraub. Strategic Public Relations Management; Planning and Managing Effective Communication Programs. Mahwah, NJ: Lawrence Erlbaum Associates, 2001. Davis HD 59 .A97 2001.

Banks, Stephen. Multicultural Public Relations; a Social-Interpretive Approach. 2nd ed. Ames, IO: Iowa State Univ. Press, 2000. Davis HM 1221 .B35 2000.

Barnes, James G. Secrets of Customer Relationship Management; It's All about How you Make them Feel. NY: McGraw-Hill, 2001. Davis HF 5415.5 .B3683 2001.

Bashe, Gil and Nancy Hicks, eds. Branding Health Services; Defining Yourself in the Marketplace. Gaithersburg, MD: Aspen, 2000. HSL W 74 B818 2000.

Baum, Neil. Marketing your Clinical Practice: Ethically, Effectively, Economically. 2nd ed. Gaithersburg, MD: Aspen Publishers, 2000. HSL W 80 B347m 2000.

Beckwith, Harry. Selling the invisible: a field guide to modern marketing. New York: Warner Books, 1997. HD9980.5 .B425 1997

Berger. Warren. Advertising Today. London: Phaidon, 2001. Davis Ref HF 5823 .B439 2001.

Blackwell, Roger. Consumer Bheavior. 9th ed. Ft. Worth, TX: Harcourt, 2001. Davis HF 5415.32 .E53 2001.

Bosworth, Timothy W. Community health needs assessment : the healthcare professional's guide to evaluating the needs in your defined market. Chicago: Irwin Professional Pub. : HFMA, 1996. HSL 5th floor. WA 546 AA1 B747c 1996

Burnett, Ken. The Handbook of Key Customer Relationship Management; The Definitive Guide to Winning, Mnaging, and Developing Key Account Business. Harlow: Financial Times Prentice Hall, 2000. Davis HF 5438.8 .K48 B8 2000.

Cagan, Jonathan. Creating Breakthrough Products: Innovation from Product Planning to Program Approval. Upper Saddle River, NJ: financial Times/Prentice Hall, 2002. Davis HF 5415.153 .C34 2002.

Chalmers, Lee V. Marketing Masculinities; Gender and Management Politics in Marketing Work. Westport, CT: Greenwood Press, 2001. Davis HF 5386.5 .C48 2001.

Champy, James. X-engineering the Corporation; Reinventing your Business in the digital Age. NY: Warner Books, 2002. Davis HD 58.87 .C427 2002.

Churchill, gilbert. Marketing Research; Methodological Foundations. 8th ed. Fort Wroth: Harcourt, 2002. Davis HF5415.2 .C5 2002.

Clegg, Brian. The Invisible Customer; Strategies for Successive Customer Service down the Wire. London: Kogan Page, 2000. Davis HE 8788 .C54 2000.

Craig, James. e-Business Readiness; A Customer-Focused Framework. Boston: Addison-Wesley, 2001. Davis HF 5548.32 .C73 2001.

Cram, Tony. Cuistomers that Count: How to Build Living Relationships with YOur Most Valuable Customers. London: Financial Times Prentice Hall, 2001. Davis HF 5415.525 .C73 2001.

Crawford, Frederick. The Myth of Excellence; Why Great Companies Never Try to be the Best at Everything. NY: Crown, 2001. Davis HF 5415.2 .C76 2001.

Cui, Geng and Pravat Choudhury. Marketing to Ethnic Consumers: An Annotated Bibliography. Chicago: American Marketing Association, 2000. Davis HF 5415.C79 2000.

Cusack, Michael. Online Customer Care; Applying today's technology to achieve world-class customer interaction. Milwaukee, WI: ASQ Quality Press, 1998. HF5415.5 .C83 1998.

Cutlip, scott M. Effective Public Relations. 8th ed. Upper Saddle River, NJ: Prentice Hall, 2000. Davis HM 1221 .C88 2000.

Dibb, Sally. The Marketing Casebook: Cases and Concepts. 2nd ed. London: Thomson Learning, 2001. Davis HF 5415.D486 2001.

Diorio, Stephen. Beyond 'E"; 12 Ways Technology is Transforming Sales and Marketing Strategy. NY: McGraw-Hill, 2002. Davis HF 5548.32 .D56 2002.

Duboff, robert. Market Research Matters: Tools and Techniques for Aligning YOur Business. New York: Wiley, 2000. Davis HF 5415.2 .D83 2000.

Earle, Richard. The Art of Cause Marketing: How to Use Advertising to Change Personal Behavior and Public Policy. Lincolnwood, IL: NTC Business Books, 2000. Davis HF 5414 .E18 2000.

Fahey, Mary Jo. Web advertising and marketing by design. Redmond, Wash. : Microsoft Press, 1998. HF6146.I58 F34 1998

Field, Selma G. & Edwin M. Publicity Manual for Libraries; A Comprehensive Professional Guide to Communications ... A Book that No Library Should be Without. Monticello, NY: Knowledge Network Press. SILS Z716.3 .F54 1993. TOC: PR, Select Media, Press Release Format, writing a news story, photographs, radio, video clips, annual reports, brochures & newsletters, samples.

Field, Christopher, ed. New strategies for marketing information technology. London, Chapman & Hall, 1996. HF5415.124 .N47 1996

Franzen, Giep. The Mental World of Brands: Mind, Memory and Brand Success. Henley-on-thames: World Advertising Research Centre, 2001. Davis HD 69 .B7 F7313 2001.

Frost, Raymond. Prentice Hall's E-Marketing Guide. Upper Saddle River, NJ: Prentice Hall, 2001. HSL W 26.5 F939p 2001.

Gabbott, Mark and Gillian Hogg. Consumers and services. Chichester, NY: Wiley, 1998. HF5415.5 .G33 1998

Glitz, Beryl. Focus Groups for Libraries and Librarians. New York: Forbes, 1998. Z 678.88 .G55 1998. Publication of the Medical Library Association. Basic intro and guide to using focus group interviewing in a library or other info service organization.

Goldberg, Marvin E., Martin Fishbein, and Susan E. Middlestadt, eds. Social marketing; theoretical and practical perspectives. Mahwah, NJ : Lawrence Erlbaum Associates, 1997. HF5415.122 .S637 1997

Gregory, Anne. Planning and Managing Public Relations Campaigns. 2nd ed. London: Kogan Page, 2000. Davis HD 59 .G69 2000.

Grimshaw, David. Bringing Geographical Information systems into Business. 2nd ed. NY: Wiley, 2000. Davis HF 5548.2 .G7336 2000.

Groenroos, Christian. Service Management and Marketing; A Customer Relationship Management Approach. 2nd ed. NY: Wiley, 2000. Davis HD 9980.5 .G776 2000.

Groenstedt, Anders. The Customer Century: Lessons from World-Class Companies in Integrated Communications. New York: routledge, 2000. Davis HF 5718 .G77 2000.

Grunig, Larissa. Women in Public Relations: How Gender Influences Practice. NY: Guilford Press, 2001. Davis HD 59 .G78 2001.

A Guide to Working with the Media. Washington, DC: Corporation for National Service, 2001. Davis REF Federal Documents Y 3 .N21/29:8 M46/2001.

Guth, David. Public Relations: A Values-Driven Approach. Boston: Allyn and Bacon, 2000. Park Library (Journalism) SPE-au .G984 2000.

Hall, Ricard B. Winning Library Referenda Campaigns; A How-To-Do-It Manual. NY: Neal, Schuman., 1995. SILS Z716.3 .H26 1995

Halter, Marilyn. Shopping for Identity: The Marketing of Ethnicity. NY: Schocken Books, 2000. Davis E184.A1 H214 2000.

The Handbook of International Market Research Techniques. 2nd ed. London: Kogan Page, 2000. Davis HF 5415.2 .H362 2000.

Handbook of Public Relations. Thousand Oaks, CA: Sage, 2001. Davis HD 59 .H267 2001.

Hanson, Ward A. Principles of internet marketing. Cincinnati, Ohio: South-Western College Pub., 2000. HF5415.1265 .H36 2000

Hartley, Robert F. Marketing Mistakes and Successes. 8th ed. NY: Wiley, 2000. Davis HF 5415.1 .H37 2001.

Hill, Nigel and Jim Alexander. Handbook of Customer Satisfaction and Loyalty Measurement. 2nd ed. Brookfield, VT: Gower, 2000. Davis HF 5415.335 .H55 2000.

Hoffman, D. Douglas. Essentials of Services Marketing: Concepts, Strategies and Cases. 2nd ed. Ft Worth, TX: Harcourt, 2002. Davis HD 9980.5 .H644 2002.

Horton, James L. Online Public Relations: A Handbook for Practitioners. Westport, CT: Quorum Books, 2001. Davis HD 59 .H598 2001.

Janal, Daniel S. Online marketing handbook; How to promote, advertise, and sell your products and services on the Internet. New York: J. Wiley, 1998. HF5415.1265 .J36 1998

Kalfatovic, Martin R. Creating a Winning Online Exhibition: A Guide for Libraries, Archives, and Museums. Chicago: American Library Association, 2002. SILS Z717.K35 2002.

Karp, Rashelle S., ed. Powerful Public Relations: A How-to Guide for Libraries. Chcago: American Library Association, 2002. SILS Z716.3 .P69 2002.

Karp, Rashelle S. Part-Time Public Relations with Full-Time Results: A PR Primer for Libraries. Chicago: ALA, 1995 SILS Z716.3 .P36 1995.

Kohl, Susan. Getting Attention: Leading-Edge Lessons for Publicity and Marketing. Boston: Butterworth-Heinemann, 2000. Davis HF 5415.1265 .K64 2000.

Kotler, Philip. Principles of Marketing. 9th ed. Upper Saddle River, NJ: Prentice Hall, 2001. HSL W 80 K87p 2001.

Kotler, Philip. Social Marketing; Improving the Quality of Life. 2nd ed. thousand Oaks, CA: Sage, 2002. UL HF 5414 .K67 2002 (copy on reserve as well as circulating copy).

Kyambalesa, Henry. Marketing in the 21st Century: Concepts, Challenges and Imperatives. Aldershot: Ashgate, 2000. Davis HF 5415.13 .K935 2000.

Kurtz, David L. and Kenneth E. Clow. Services marketing. New York, Wiley, 1998. HD9980.5 .K87 1998

Langer, Judith. The Mirrored Window; Focus Groups from a Moderator's Point of View. Ithaca, NY: PMP, 2001. Davis H 61.28 .L36 2001.

Lehmann, Dopnald R. Analysis for Marketing Planning. 5th ed. Boston: McGraw-Hill, 2002. Davis HF 5415.1 .L395 2002.

Lovelock, Christopher H. Services Marketing; People, Technology, Strategy. 4th ed. Upper Saddle River, NJ: Prentice Hall, 2001. Davis HF 5415.122 .L68 2001.

Lucenko, Kristina. The power of marketing innovation. NY: Conference Board, 1999. Davis Folio HF5415 .L834 1999

MacDonald, Hector. The Mind Game. NY: Ballentine, 2001. Davis PR 6063 .A1685 M56 2001. (note: as you see from the call number, this is fiction. Other subject headings: Game theory, Human expeimentation in psychology and Kenya.)

McKeown, Max. E-Customer: Customers just got Faster and Smarter. Catch up. London: Financial Times Prentice Hall, 2001. Dvis HF 5415.5 .M35 2001.

Matera, Fran R. Public Relations Campaigns and Techniques; Building Bridges into the 21st Century. boston: Allyn and Bacon, 2000.

McDonald, William J. Cases in strategic marketing management : an integrated approach. Upper Saddle River, N.J. : Prentice Hall, 1998. HF5415.13 .M369195 1998

Mariampolski, Hy. Qualitative Market Research: A Comprehensive Guide. Thousand Oaks, CA: Sage, 2001. Davis HF 5415.2 .M<3167 2001.

Meredith, Geoffrey. Defining Markets, Defining Moments: American's Seven Generational Cohorts, Their Shared Experiences, and Why Businesses should Care. NY: Hungry Minds, 2002. Davis HF 5415.1 .M47 2001.

Middleberg, Don. Winning PR in the Wired World; Powerful Communications Strategies for the Noisy Digital space. NY: McGraw-Hill, 2001.

The new direct marketing; How to implement a profit-driven database marketing strategy, David Shepard Associates, New York: McGraw-Hill, 1999. HF5415.126 .N48 1999

Norton, Bob and Cathy Smith. Understanding business on the Internet. Hauppauge, N.Y : Barron's, 1997. HF6146. I58 N67 1997 SILS has 1996 edition.

Phillips, Rhonda. Concept Marketing for Communities: Capitalizing on Underutilized Resources to Generate Growth and Development. Westport, CT: Praeger, 2002. Davis HN 49 .C6 P46 2002.

Popcorn, Faith. EVEolution; The Eight Truths of Marketing to Women. NY: Hyperion, 2000. Davis HF 5415.33 .U6 P66 2000.

Public Relations as Relationship Management: A Relational Approach to the Study and Practice of Public Relations. Mahwah, NJ: L. Erlbaum, 2000. Davis HD 59 .P785 2000. (Note: this is also an electronic book available via UNC-CH libraries Web.)

Rapp, Stan and Thomas L. Collins. Send 'em one white sock : and 66 other outrageously simple (yet proven) ideas for building your business or brand. NY: McGraw-Hill, 1998. HF5415 .R3257 1998

Reed, Sally Gardner. Making the Case for your Library: A How-to-do-it Manual. NY: Neal Schuman, 2001. SILS Z716.3 .R43 2001.

Reedy, Joel, Shauna Schullo, and Kenneth Zimmerman. Electronic marketing; Integrating electronic resources into the marketing process. Fort Worth, TX, Harcourt Brace, 1999. HF5415.1265 .R44 1999

Rice, Ronald E., Charles K. Atkin, eds. Public Communication Campaigns. 3rd ed. Boston: Allyn and Bacon, 2000. Park Library SPE-alu .G984 2000.

Rogers, Stuart C. Marketing Strategies, Tactics, and Techniques; A Handbook for Practitioners. Westport, CT: Quorum books, 2001. Davis HF 5415 .R567 2001.

Rud, Olivia Parr. Data Mining Cookbook; Modeling Data for Marketing, Risk and Customer Relationship Management. New York: wiley, 2001. SILS QA 76.9 D343 R83 2001.

Shimp, Terence A. Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications. 5th ed. Fort worth: Dryden Press, 2000. Davis HF 5415.123 .S54 2000.

Siegel, Michael and Lynne Doner. Marketing public health : strategies to promote social change. Gaithersburg, Md.: Aspen Publishers, 1998. HSL WA 590 S5713m 1998

Sirgy, M. Joseph. Handbook of quality-of-Life Research: An Ethical Marketing Perspective. Boston: Kluwer Academic Publishers, 2001. Davis HN 25 .S53 2001.

Skyrme, David J. Capitalizating on Knowledge ; from e-business to k-business. Butterworth-Heinemann, 2001 SILS HD 30.2 .S59 See chapter 4: Online Knowledge Markets. Also chapters 6 and 7 - marketing revised and the 10Ps of Internet marketing. Appendix B - Online Market Evaluation Template. Sterne, Jim. World Wide Web marketing; Integrating the Web into your marketing strategy. New York : Wiley, 1999. 2nd ed. HF5415.1265 .S742 1999 Strouse, Karen G. Marketing Telecommunications Services; New Approaches for a Changing Environment. Boston, Artech House, 1999. HE 7775 .S796 1999.

Swartz, Teresa A. and Dawn Iacobucci, eds. Handbook of services marketing and management. Thousand Oaks CA: Sage, 2000. HD9980.5 .H36 2000

Swenson, Chester A. Selling to a Segmented Market; The Lifestyle Approach. NY: Quorum Books. HF 5415.127 .C68 1990.

Terrill, Craig and Arthur Middlebooks. Market Leadership STrategies for Service Companies; Creating Growth, Profits and Customer Loyalty. Lincolnwood, IL: NTC Business Books, 2000. Davis HD 9980.5 .T457 2000.

Walle, Alf H. Exotic Visions in Marketing Theory and Practice. Westport, CT: Quorum Books, 2002. Davis HF 5415.2 .W283 2002.

Walters, Suzanne. Marketing: A How to do it Manual for Librarians. Neal Schumann, 1992. SILS Z716.3 .W24 1992.

Walters, Suzanne. Customer Service: A how to do it Manual for Librarians. Neal Schumann, 1994. SILS Z 711 .W275 1994.

Weingand, Darlene E. Customer service excellence; a concise guide for librarians. Chicago : American Library Association, 1997. Z711 .W434 1997.

Weingand, Darlene E. Marketing/planning library and information services. Englewood, Colo.: Libraries Unlimited, 1999. Z716.3 .W44 1999

Weinreich, Nedra Kline. Hands-on social marketing; a step-by-step guide. Thousand Oaks, CA, Sage, 1999. HF5414 .W44 1999

Wiersema, Frederik. ?The New Market Leaders; Who's Winning and How in the Battle for Customers. New York: Free Press, 2001. Davis HF 5415.5 .W574 2001.

Wilson, David N. Marketing environmental services. Rockville, Md.: Government Institute, Inc., 1994. HD9718.A2 W55 1994

Winning Market Leadership; Strategic Marketing Planning for Technology-Driven Businesses. Toronto: Wiley, 2000. Davis HF 5415.13 .W56 2000.

Wolfe, Lisa A. Library Public Relations, Promotions, and Communications. Neal Schumann, 1997. SILS Z716.3 .L158 1997. Intro to basic comm concepts, step by step process to develop a PR plan.

Wrenn, Bruce. Marketing Research; Text and Cases. NY: Best Business Books, 2002. Davis HF 5415.2 .W74 2002.

Yale, David R. The Publicity Handbook: The Inside Scoop from more than 100 Journalists and PR Pros on How to get Great Publicity coverage: in Print, Online, and on the Air. Chicago: McGraw-Hill, 2001. Davis HD 59 .Y33 2001.

Zeithaml, Valarie A. Serivces Marketing; Integrating Customer focus Across the Firm. 2nd ed. Boston: Irwin/McGraw-Hill, 2000. Davis HD 9980.5 .Z45 2000. (note: this is an earlier edition of your textbook).

Selected Articles:

Dworkin, Kristine D., "Library Marketing: 8 Ways to Get Unconventionally Creative," Online (2001): 52-54.

Huff-Eible, Robyn and Shelley Shipps, "Using LibQUAL+ Results at the University of Arizona: Responding to Customer Input -- Listening and Acting," ARL (2002):221-222.

Muir, Robert F., "Marketing Your Library or Information Service in Business," Online 17(4) (1993): 41-46.

Norlin, Elaina, "University Goes Back to Basics to Reach Minority Students," Virginia Libraries 47 (3) (2001): 60-62.

Sass, Rivkah K., "Marketing the Worth of your Library," Library Journal (June 15, 2002): 37-38.

Swaine, Cynthia W., "Developing, Marketing, and Evaluating Web-Based Library and Information Skills Tutorials," Virginia Libraries 47(3) (2001): 5-8.