organizational memory

read to prepare yourselves for session 19

  1. Czwerinski, M., Gage, D.W., Gemmell, J., Marshall, C.C., Perez-Quinones, M., Skeels, M.M. and Catarci, T. (January 01, 2006). Digital memories in an era of ubiquitous computing and abundant storage. Communications of the Acm, 49, 1, 44-50.
  2. Moorman, C., & Miner, A. S. (February 01, 1997). The Impact of Organizational Memory on New Product Performance and Creativity. Journal of Marketing Research, 34, 1, 91-106.

things we'll talk about


  • connect organizational memory to organizational decision making: how do organizations learn from experience?
  • plan to discuss Moorman's observations about an organization's ability to succeed with new product development when they continue to work with products similar to those they created in the past
  • what does this suggest about organizational memory and its role in organizational success?
slides for session 19