organizational memory
read to prepare yourselves for session 19
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Czwerinski, M., Gage, D.W., Gemmell, J., Marshall, C.C., Perez-Quinones, M., Skeels, M.M. and Catarci, T. (January 01, 2006).
Digital memories in an era of ubiquitous computing and abundant storage.
Communications of the Acm, 49, 1, 44-50.
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Moorman, C., & Miner, A. S. (February 01, 1997).
The Impact of Organizational Memory on New Product Performance and Creativity.
Journal of Marketing Research, 34, 1, 91-106.
things we'll talk about
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connect organizational memory to organizational decision making:
how do organizations learn from experience?
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plan to discuss Moorman's observations about an organization's ability to succeed
with new product development when they continue to work with products similar to
those they created in the past
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what does this suggest about organizational memory and its role in organizational success?