Basic & Theoretical Considerations

Doing the presentation


Try out your presentation in advance

  • check to see if the timings of the transitions and animations will work for the audience
  • pay particular attention to how much time it takes for animations to occur
  • remember that most audiences do not have a lot of time to spend waiting for things to happen

The eye can see and understand concepts very quickly - the quicker your presentation can get in, make a positive impression, and get out, the better off you will be.

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Key principles to consider

Dilbert strip, 03 April 2007

  • focus on the audience's needs and build your visuals to conform to their expectations and your message
  • simple and effective is preferable to complex and confusing

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Rules to live by

  • Hammer it home
    1. tell them what you're going to tell them
    2. tell them
    3. tell them what you told them
  • Less is More

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Thoughts on the role of visual elements in communication

Watch it on your own.

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